In the wake of the Newtown tragedy, cyber-bullying and the economic recession, Los Angeles-based author and visionary Elaina Redmond kicks off national Penny Movement to help rebuild America economically and spiritually.

Online PR News – 12-February-2013 –“The Penny will save the day,” says visionary children’s book author Elaina Redmond, in an age of economic recession, cyber-bullying, and tragedies such as the Newtown massacre.

Redmond kicks off the Penny Movement on Lincoln’s birthday, Feb. 12th, that bands educators, financial institutions and community leaders to teach children financial literacy, civics and good character. Seismic change starting with children and the kid in adults will Rebuild America economically and spiritually.

A staunch admirer of Abraham Lincoln since childhood, Elaina Redmond has been influenced by Lincoln's character, courage and leadership. As a result, she wrote the groundbreaking children's book The Power of the Penny (Spencer Publishing), which teaches children the value of saving money, philanthropy and building good character.

"Over the past century, our country has moved farther and farther away from what our Founding Fathers envisioned our country to be and how strength of character leads first and is not separate from money and power," says Redmond. "Lincoln symbolizes how joining power with character can change history in a positive way." The recent Lincoln movie (starring Daniel Day Lewis) portrays this leader's unshakeable moral character through a pivotal point in history, but to make seismic change and to keep alive the vision of the Founding Fathers and Mothers, we must begin with our greatest resource, our children, teaching them the values of Abraham Lincoln.

Redmond uses the penny as a galvanizing symbol for individual empowerment. As quoted in her book, "The penny teaches us that no matter how big the world around us is or how small we might feel, each of us can make a difference everyday." Redmond’s vision is to generate a Power of the Penny movement, for kids and adults, a domino effect to build awareness of the penny's symbolic worth and empower individuals to improve one’s community and country.

Redmond portrays Abraham Lincoln in her book as “the role model for kids becoming heroes in their own lives.” By teaching children the value of savings and service that Lincoln himself displayed as a human being and leader, Redmond states, "we can make big change!"

The book is filled with fun activities that exemplify the capacity for small denominations to cause big change. “Penny Parties” are one activity created to go with the book; philanthropic gatherings of small groups with large charitable goals. Two free videos, a free 35 page Penny Toolkit and other information are on the website at www.thepowerofthepenny.com

Redmond established the Penny Program, for banks, schools, and parents to teach children about money, civics and to start savings accounts. To facilitate the Penny program and book donations Redmond has established The Power Of The Penny Foundation, a nonprofit, fiscally sponsored by the Pan American Bank Scholarship Foundation in Los Angeles. Donations to the foundation are 100% tax-deductible. The Penny Program is being formatted with The National Liberty Museum in Philadelphia as an ongoing exhibition. Schools, libraries and organizations like Popular Community Bank, Little Gym in Torrance and San Diego Library are using the Penny book/program to spread the crucial message of fiscal understanding, civic duty, and hope among today’s youth.

Help us spread the Penny Movement!
Read The Power Of The Penny book to a child or donate the book to your local school or library.
ThePowerofthePenny.com

About Elaina Redmond
Elaina Redmond (author/creator) grew up in New York State and Florida. At age seven, she had an epiphany in a school library and decided to be like Abraham Lincoln. She graduated with an Economics degree from Fordham University at Lincoln Center in NYC. Elaina then embarked on a creative path, which led her to produce, direct, write and act in a short film. Soon after, she heard an inner calling and dedicated eight years to writing. During this time, she wrote a poem about Lincoln and the penny, which is how this book came to be. Elaina lives in Los Angeles and is happy to be out of the writer's cave to share her passion about Abe Lincoln with a new generation of children.