Award-winning field marketing agency Cosine are launching a new specialist service focusing on the convenience sector.
Online PR News – 10-March-2013 –Award-winning field marketing agency Cosine are launching a new specialist service focusing on the convenience sector. Using their long standing experience it retail execution and the recent addition of Richard Sankey to their senior management team Cosine has created a shared convenience service, to ensure brands can capitalise on the exceptional growth being forecast in the Convenience market.
Many experts have predicted significant growth in the Convenience sector over the next five years, based on changing shopping habits, an increase in single-person households, less car use and tightened budgets for households of any size. In fact, the IGD's 2012-2017 UK channel forecast suggests that the Convenience sector will grow by 5.1% per year and bring in an extra £10 billion worth of sales over this period, a total increase of 28.5%.
Despite this projected growth, 60% of consumers claim their opinion of a Convenience store is negatively affected by the availability of core staples. This shows that availability remains the key issue for the Convenience sector.
“"are brands in good shape to take their share of this growth?"”
Cosine's dedicated team have the skills and insight to fix availability and in-store compliance, increase distribution levels and therefore sales. And of course this team is supported by a robust convenience channel database meaning Cosine make the right calls at the right time, increasing clients ROI in the process.
Richard Sankey discusses the growth of the Convenience sector and also the exciting new service that Cosine have launched in the latest post of Cosine's 'Expert View' series on the Cosine Blog. Sankey uses his piece to pose the question: "are brands in good shape to take their share of this growth?"
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About Richard Sankey
Richard Sankey is Business Unit Director B2B Sales at Cosine UK. Richard has 22 years industry experience working predominantly across convenience and impulse channels, selling directly to retailers and consumers, with brands such as HP, Bulmer and Twining’s. Richard says: “I believe the industry is increasingly moving towards being led by data to drive the very best sales solutions and Cosine is a market leader is the use of data to design and execute field marketing solutions”.
Cosine UK is a leading field marketing agency with experience of all manner of field sales campaigns, from merchandising and product sampling to sales team training, in-store branding and more.