New memoir covers the period covered by TV's MAD MEN but shows that real life brings more drama, conflict and laughter than fiction
Online PR News – 24-September-2013 –“Madison Avenue of the 1950s and ‘60s, had far more drama than Mad Men,” says Andy Halmay, author of the new book, “The Zsa Zsa Affair,” his autobiography as a maverick on Madison Avenue.
“Mad Men is excellently-done soap opera,” says Halmay, “but the business end and the creative work done in that period, were far more exciting than tales of who hops into bed with whom.”
“Yes, we all smoked like idiots,” he admits, “and there was lots of drinking,” but while his colleagues imbibed, Halmay used his lunch hours to moonlight as a songwriter-records producer. This led to over 30 releases on most major labels with record stars such as Carl Perkins, Paul Simon, Fred Neil, and Lillian Briggs, to name a few.
The fast-moving book, “The Zsa Zsa Affair,” covers two years of Halmay’s Madison Avenue career which was filled with conflict, suspense, action, frustrating losses, glorious victories, and tons of laughter. At one point he walked out of two good jobs in a row to find himself unemployed in a recession, getting by on 30 cents per day. Next he became V.P. Creative on America’s biggest TV spot account, creating out-of-stock conditions on previously ailing products and winning numerous awards for creative excellence.
The period culminated in the production of a TV commercial with the scintillating, demanding, and delightfully funny Zsa Zsa Gabor, who became his friend and partner in a cosmetics venture.
“It was a roller-coaster life,” Halmay recalls, “but never dull.” The book, “The Zsa Zsa Affair” is available through Amazon.
Veni Vici Books is the new publishing division of Veni Vici Entertainment which develops and produces motion pictures and TV programs.