ManagingAmericans.com joins forces with ThoughtStarters Founder & Director, Karthik Nagendra, helping business leaders and marketing professionals develop TRUST through Thought Leadership.
Karthik Nagendra Joins ManagingAmericans.com Expert Panel
Online PR News – 24-October-2013 –ManagingAmericans.com, cross-functional training & organizational discovery tools for business leaders, managers and high potential employees, announces Karthik Nagendra, as its new resident Marketing & Communications Expert. Nagendra, Founder & Director of ThoughtStarters, will be sharing Thought Leadership strategies and techniques to help Business Leaders & Marketing Professionals develop that extra edge that will help gain new customers and retain existing ones. Throughout the ManagingAmericans Marketing & Communications Community, Karthik will be contributing training articles, facilitating discussions and answering member questions on how to build trust domestically and internationally, as well as grow business for the long term.
As Founder & Director of ThoughtStarters, the first end-to-end Thought Leadership marketing company in the world, Mr. Nagendra has been instrumental in creating many award winning marketing programs for leading brands like MeritTrac-India's largest Skills Assessment Company, Wipro Technologies and Accenture. He has authored papers & articles on thought leadership marketing in international journals & has been a guest speaker at the Wharton Business School, UCLA, Duke University among other Ivy league Universities globally.
“Karthik brings a fresh approach to our marketing community providing insight not only on how to create thought leaders, but how to transfer trustworthy reputations across geographical and cultural markets in order to build business. I believe this is where international marketing is going and I’m excited about our ability to be part of that process,” explains Lisa Woods, President & CEO of ManagingAmericans.com
Sharing his views Karthik says, “Today pretty pictures and messages are not enough to create a brand. Thought leadership marketing as the new tool for branding is gaining ground because business executives today seek experts who can help them battle the direct and indirect forces in the market that are pressuring them, forces I believe will only increase in the future. Managing Americans is a wonderful platform that brings the best minds from across the globe to share their expertise and thereby help brands become successful organizations. I am really happy and excited to be a part of such a wonderful initiative.”
Mr. Nagendra’s first training article titled “Thought Leadership a ‘Must Have’ – Not a ‘Nice to Have’” helps underline the necessity of the thought leadership function. His article is now available on the ManagingAmericans.com Blog and within the site’s Marketing & Communications Community where members can discuss their own experiences, as well as ask questions.
ManagingAmericans.com develops customized leadership & management tools that discover & unlock the true potential of individuals, teams and organizations. The focus and result of each tool is to align objectives, engage people & link strategy to execution. 30+ Expert Consultants providing exclusive management & leadership training, coaching and management consultancy services in one easy to use online location support that effort.