VaporNation Launches New Mobile Website

After three years of research, development, and rigorous testing, VaporNation recently launched their highly anticipated mobile interface - m.VaporNation.com - for smart phone users worldwide.

Online PR News – 04-December-2013 –Widely recognized as one of the leaders in the herbal vaporizer industry, VaporNation has streamlined their browsing experience by redirecting customers using smartphones to an easy-to-navigate mobile site.

All aspects of the website were rewritten to optimize the user’s experience when searching for a vape on the reduced dimensions of the smart phone screen so customers can easily buy an Arizer Solo Vaporizer while on the go. Additionally VaporNation offers a wealth of helpful information for shoppers who are first-time vape users or interested in buying a vaporizer as a gift. If users don’t know how to use a particular vaporizer, VaporNation provides helpful tips, manuals, and customer reviews on the mobile website as well.

In order to purchase a vaporizer using the mobile interface, users must register an account that is protected in the online merchant’s secure SSL-encrypted database. Just like their main website, VaporNation is committed to preserving customer privacy by ensuring that all mobile orders are shipped promptly in discreet packaging. The company is monitoring the effectiveness of the mobile site for the next three months before making any alterations.

“Future improvements may include implementing social media modules that invite customers to earn Rewards Points on future purchases by sharing their vaporizer purchase with friends and followers on Facebook, Twitter or Google+,” said Richard Davis, VaporNation’s Lead Web Developer and chief architect of m.VaporNation.com.

“Streamlining a complex e-commerce website like ours was a painstaking yet exciting process for me. Each page had to be cut down to its simplest, most essential elements in order to provide the easiest experience for customers looking to buy a vaporizer using their phone,” Davis said. Customers browsing on larger format tablets will continue to view the company’s main website for the time being.

While many companies outsource this type of project to independent developers, VaporNation opted to develop its mobile interface using only in-house employees and resources; they are very pleased with the result. Creating a dedicated website for mobile users was a crucial strategic initiative for the company because they get roughly 41% of their site traffic from mobile users, yet only 12% of total revenue comes from mobile purchases. Davis and his team were charged with providing a more pleasant and user-friendly experience to help improve those figures. With the holiday season in full swing, this launch could not come at a better time for the rapidly growing company.

VaporNation, a Better Life Products, Inc subsidiary based in Marina Del Rey, CA has been a leading online distributor of herbal vaporizers since its inception in 2007. Boasting the largest selection of vaporizers online, VaporNation offers a wide selection of all vaporizer types from manufacturers worldwide as well as a price match guarantee that ensures VaporNation customers get the lowest possible price on their vaporizer purchase. For more information please contact us at 1-800-321-8276.

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