New York-based Dzine It, content marketing and website development professionals says that there are three sure-fire ways to insure that your business website is a success.
Online PR News – 12-December-2013 –For small- to mid-sized businesses, such as architectural firms, law firms, and other small businesses, a website is still a valuable tool and necessary to grow your customer base, according to Peter Crisafi, Vice President of dzine it, Inc. (www.dzineit.net), a leading New York website development and website design firm with small business clients from around the country.
“Small business owners, particularly those in creative industries, need a strong website that can reach their target audience and showcase their work,” says Crisafi. “A well-built, efficient, and visually stimulating website is one of the most valuable tools this type of business owner can have.”
Crisafi offers three tips for small firms looking to create or recreate their web presence.
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1. Make It Easy for People to Find You.
When someone is seeking a professional to work for them, they most often turn to Google and other search engines. A website is essential, according to Crisafi, to ensure that these people find your business.
“Having a web presence is a good first step toward growing your business,” says Crisafi. “However, to ensure that your business website appears in the search engines, it is imperative that you develop your website with an Internet marketing plan and a search engine optimization plan in place from the start.”
2. Don’t Forget to Show Your Stuff.
If you are proud of the work that your firm does, don’t be afraid to feature it online, says Crisafi, in the form of an online portfolio.
“Online portfolios are important if you want to sell your firm to a potential client,” Crisafi says. “Be sure to pick your best projects and don’t overload the user with a lot of information.”
3. Keep Your Website Up-To-Date and Rich in Content to Remain Competitive.
Having a website that not only displays your work, but also tells your firm’s history and educates users will help you to stand out among your competitors.
“The key is to keep users engaged, keep your website simple, and make sure that your website is running the way it should,” says Crisafi. “Too many business owners build their website, walk away, and hope for the best. That’s no way to maintain a web presence.”
Established in 2003, dzine it, inc. is a leader in custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered digital communication solutions, including web-based content management, web design, graphic design, custom web software applications, For more information, call 212.989.0813 or visit www.dzineit.net.