MELT® Organic Butter Improvement Headed to Shelf at Shoprite Stores

Healthy butter improvement expanding distribution under Shoprite banner

Online PR News – 27-December-2013 –Melt Organic Butter substitute announces increased distribution in hundreds of additional Shoprite stores. Consumers seeking a delicious and Healthy Butter substitute roundly welcome the news.

“MELT Organic saw record growth in 2013.” says MELT Organic CEO, Meg Carlson. “This expanded distribution will help us carry that momentum throughout 2014 and far into the future. Adding MELT Organic butter improvement to Shoprite’s hundreds of conveniently located stores will be very beneficial to consumers.”

The impetus behind the impressive demand for the delicious, healthy butter improvement is MELT Organic’s Perfect Blendtm. Featured in each of MELT’s organic butter improvements, organic Virgin Coconut Oil (VCO) is possibly the healthiest, most versatile, unprocessed dietary oil. VCO is a stable, healthy saturated fat that does not elevate undesirable (LDL) cholesterol. VCO has no trans fats or cholesterol and is rich in plant-based, healthy saturated fats called Medium Chain Fatty Acids (MCFAs), which are not immediately stored as fat but are used for energy. It is also nature’s most abundant source of lauric acid, shown to reduce symptoms of digestive disorders; support overall immune functions; and it helps fight bacterial, viral, and fungal infections.

MELT is now available in more than 5,400 stores in North America. Rich & Creamy MELT Organic, Honey MELT Organic and Chocolate MELT Organic are sold in 13-ounce packages, with 80 calories and 9g of fat per serving. MSRP is $4.99 for all varieties. Visit MELT Organic for tips and recipes for baking healthy treats with MELT Organic Spreads.

About MELT® Organic
Say Goodbye to Butter, Say Hello to MELT!® MELT® Organic is a line of luscious, all-natural spreads for butter lovers seeking a healthier alternative. Available in original, honey and new chocolate flavors, MELT Organic is made from the Perfect Blend of the healthiest fruit- and plant-based organic oils: virgin coconut, flaxseed, hi-oleic sunflower, palm fruit, and canola. MELT Organic spreads sizzle, drizzle, sauté, and bake just like butter, but with half the saturated fat and fewer calories. Each variety is certified organic, kosher and made with non-GMO, eco-social and fair trade ingredients, while also trans-fat free, gluten free, dairy or lactose free, and soy free. Only MELT uses Virgin Coconut Oil that is certified Fair for Life Fair Trade and Rainforest Alliance certified Palm Fruit Oil. The entire MELT Organic line is the first in North America to be Non-GMO Project Verified. The line is also the first to be sold in innovative square packages for easy storage and sustainability . . . It’s Hip to Be Square!© For more information and recipes, visit http://www.MELTorganic.com, http://www.facebook.com/MELTorganic or http://www.twitter.com/MELTorganic.
About Prosperity Organic Foods, Inc.

Based in Boise, Idaho, Prosperity Organic Foods, Inc., the parent company of MELT Organic, provides great tasting products of superior quality through innovative uses of healthy fats and oils that allow consumers to eat better, feel better and live better. Rich & Creamy MELT® Organic, which launched in 2011, is the company’s debut product. MELT®, At Last, Good Fat!®, Say Goodbye to Butter!®, Butter 2.0®, and Weight Smart® are registered trademarks of Prosperity Organic Foods, Inc. All rights reserved.

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Media Contact:
Abby Calvo
BrandSoul Communications
206.605.2976
abby@brandsoulcommunications.com

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