MELT® Organic Spreads Redefining Dairy Category

MELT Organic's line of spreads is redefining the dairy category with its luscious butter improvements made from the Perfect Blend of healthy oils. The category has taken notice, and is beginning to improve their offerings.

Online PR News – 27-February-2014 – Boise, Idaho – MELT Organic’s line of spreads is redefining the dairy category with its luscious butter improvements made from the Perfect Blend of Healthy Oils. The category has taken notice, and is beginning to improve their offerings.

MELT Organic set the bar high when introducing its line of luscious butter improvements that are truly good for you. Available in Rich & Creamy, Honey and NEW Chocolate, MELT spreads are shaking up a category filled with a multitude of oddly flavored butter substitutes made with unpronounceable ingredients and partially hydrogenated oils. MELT Organic’s Non-GMO, USDA Organic certified spreads have always been free of trans fats and hydrogenated oils. In a well-publicized shift, the FDA began the leisurely process of banning trans fats late last year, hopefully forcing many brands to reluctantly create healthier substitutes.

“I created MELT Organic due to a need for a healthy replacement for butter,” MELT Organic Founder and Chief Science Officer, Cygnia Rapp explained. “I set out to create a product that was not just a substitute for butter, but an improvement to it… a product where the word ‘Organic’ is the hardest one to pronounce on the label. MELT Organic’s ability to transform the dairy category is a testament to our quest.”

Not only are MELT Organic spreads luscious butter improvements made with the healthiest oils in the world, each variety is also soy free, dairy or lactose free, and free of artificial colors, flavors, and preservatives. Plus MELT Organic were the first to shelf with innovative square packaging which is recyclable (#5), and dishwasher and microwave safe. Square packaging reduces greenhouse emissions when compared to traditional round tubs because it requires less space on retail grocers’ shelves, in warehouses and on trucks. By 2013, a number of other butter substitutes announced their intent to move to the environmentally friendlier packaging.

MELT Organic Spreads are now available in more than 5,400 stores in North America. Rich & Creamy MELT Organic, Honey MELT Organic and NEW Chocolate MELT Organic are sold in 13-ounce packages, with 80 calories and 9g of fat per serving. MSRP is $4.99 for all varieties. Visit MELT Organic for tips and recipes for baking healthy treats with MELT Organic Spreads.

About MELT® Organic
Say Goodbye to Butter, Say Hello to MELT!® MELT® Organic is a line of luscious, all-natural spreads for butter lovers seeking a healthier alternative. Available in original, honey and new chocolate flavors, MELT Organic is made from the perfect blend of the healthiest fruit- and plant-based organic oils: virgin coconut, flaxseed, hi-oleic sunflower, palm fruit, and canola. MELT Organic spreads sizzle, drizzle, sauté, and bake just like butter, but with half the saturated fat and fewer calories. Each variety is certified organic, kosher and made with non-GMO, eco-social and fair trade ingredients, while also trans-fat free, gluten free, dairy or lactose free, and soy free. Only MELT uses Virgin Coconut Oil that is certified Fair for Life Fair Trade and Rainforest Alliance certified Palm Fruit Oil. The entire MELT Organic line is the first in North America to be Non-GMO Project Verified. The line is also the first to be sold in innovative square packages for easy storage and sustainability . . . It’s Hip to Be Square!© For more information and recipes, visit http://www.MELTorganic.com, http://www.facebook.com/MELTorganic or http://www.twitter.com/MELTorganic.
About Prosperity Organic Foods, Inc.
Based in Boise, Idaho, Prosperity Organic Foods, Inc., the parent company of MELT Organic, provides great tasting products of superior quality through innovative uses of healthy fats and oils that allow consumers to eat better, feel better and live better. Rich & Creamy MELT® Organic, which launched in 2011, is the company’s debut product. MELT®, At Last, Good Fat!®, Say Goodbye to Butter!®, Butter 2.0®, and Weight Smart® are registered trademarks of Prosperity Organic Foods, Inc. All rights reserved.
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Media Contact:
Abby Calvo
BrandSoul Communications
206.605.2976
abby@brandsoulcommunications.com

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