Advanced Strategies for B2B sales for Manufacturers on Tap for MassAdvanced Manufacturing Summit

Consilium Global Business Advisors announced today that it will participate in the April 29th MA Advanced Manufacturing Summit to be held in Worcester, MA.

Online PR News – 28-April-2014 – Boston, MA – Described by organizers as a "full-day summit (that) will bring together hundreds of leading executives and managers from the manufacturing industry to share best practices…to gain and maintain a competitive edge in today's ever-changing global economy" the Advanced Manufacturing Summit will be the focal point of MA’s manufacturers next week.

"While MA and New England are home to a number of incredibly innovative manufacturers, there’s a dissonance between the cutting edge technologies they create and the traditional approach many take to business development," says Ed Marsh, founder, Consilium Global Business Advisors. "And that’s our specialty – helping B2B manufacturing companies from the industrial and security/defense sectors, elevate their business development to the same high level as their manufacturing."

That’s our specialty – helping B2B manufacturing companies from the industrial and security/defense sectors, elevate their business development to the same high level as their manufacturing.

Consilium will exhibit and present effective business development strategies to manufacturing attendees. The parallel approaches of effective digital marketing and profitable global sales expansion provide the perfect platform for process-oriented manufacturers with unique, valuable products to reach profitable buyers in previously un or under-tapped markets.

Manufacturers have innovated relentlessly for the last two decades, perfecting lean processes and product development. Yet many rely on traditional sales & marketing approaches that yield rapidly decreasing effectiveness. Further, unless dragged into international markets by existing customers, most manufacturers focus those traditional direct sales resources exclusively on familiar domestic markets.

Yet growth by traditional B2B sales & marketing approaches is stagnating. Future viability will depend on embracing new business development growth strategies.

Marsh continues, "Advanced manufacturers in MA and elsewhere have a compelling story to tell. But the limitations of typical outbound marketing mean that not enough prospects are hearing those stories. B2B digital inbound marketing offers enormous measurable value and real return that is important for analytical business executives who are understandably dubious of fluffy marketing claims. But studies show that 93% of B2B buying begins with internet search; and that typically 70% of the buying process is completed virtually – before engaging with a sales rep. Companies that discount the importance of a robust digital B2B marketing strategy will forego increasingly large percentages of B2B sales engagement.

"At the same time 95% of the world’s buyers lie outside the US. Many companies hesitate to explore global business development because of persistent myths about potential risk and difficulty of global sales growth. And yet those that try, with a solid strategic plan, nearly all report remarkable growth and vitality. The key is to craft that plan based on experience, not theory, and to mitigate risks. We understand that intuitively."

Companies can attend the April 29th event in Worcester, MA for insight into manufacturing challenges and broader important issues including business development.

About Consilium Global Business Advisors - Consilium Global Business Advisors provides THE BUSINESS DEVELOPMENT SOLUTION for American SMBs. Challenged with dramatically slowing growth and rapidly changing global market conditions, SMBs embrace Consilium’s straightforward, economical & effective solutions. Unlike a traditional silo approach to marketing or market development, Consilium’s unique method is built on a synthesis of domestic and international inbound marketing based on a culturally localized methodology; with an integrated suite of international growth services. Collectively these comprise a comprehensive solution that enable US SMBs to engage customers as they expect to be engaged; and to do so profitably across huge , fast growing global markets supporting substantial sales growth.

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