Aaron Peta is releasing his first official music video for the single “Your Songs Have No Form Feat SD3” on June 3.
Online PR News – 03-June-2014 – LOS ANGELES, CA – Aaron Peta, a unique pop-rock recording artist, is releasing the video for his single “Your Songs Have No Form” on June 3. It is Peta’s first official music video, from his album "I'm Not A Hipster".
“It's been a long process, but we've finally got a great finished product,” said Peta. “Though some of my handlers including my business manager and producers have cautioned me that it's a bit cryptic, I think my audience likes to be challenged.”
Tom Kato, a New York City and Mumbai based experimental filmmaker from Japan, spearheaded the project. “I wanted to do something original and off kilter,” Kato said. “I wanted a video that was as abstract and hard to follow as the lyrics to the song. I thought it would be better than making the usual music video with the artist singing and playing.”
“Your Songs Have No Form features New York rapper Sammy Davis III rapping the bridge which is a departure from the album version. Peta said, "His line, then it gets a little esoteric, you can't compare it, sums up this project.”
The video was shot on Red Cam and features nonsensical footage of colorful characters, and various interesting, but seemingly purposeless Locations. Cinematographer Johnny Sousa did solid work capturing the visceral action.
“It was an ambitious shoot,” said Sousa, "yet our small crew covered a lot of locations over a few days and got some great shots and performances.”
The video was also crewed by Paloma Yglesias, Tina Quach, and Lisa Green, and features the dancing of Tenealle Farragher and Sabrina Reyes.
“Your Songs Have No Form” features New York rapper Sammy Davis III rapping the bridge which is a departure from the album version. Peta said, "His line, "then it gets a little esoteric, you can't compare it", sums up this project.”
SD3 recalled, "The challenge was creating something that complimented the track's complex chaotic beauty. After some back and forth, we went into the studio and banged out my vocals in half a day. Hopefully, mission accomplished!"
It wasn't, yet. The challenge came with creating a workable edit, which was attempted several times but wasn't fulfilled until Los Angeles filmmaker Rocco Guarino did the final reconstructive editing and coloring. He says, "I love how it's tweaked out and strange. The Red Cam footage was so pristine that I was able to make badass edits and pull out unreal colors for the final palette."
“Your Songs Have No Form Feat. SD3” official video will release on Youtube. The song will distribute on iTunes, Spotify, Google Play, Amazon, Beats, Rdio, Deezer, Soundcloud, and Bandcamp. For information, visit http://aaronpeta.com.
Aaron Peta is a singer and entertainer who creates pop music for modern listeners. His objective is to keep the listener and viewer engaged and amused by purveying catchy but innovative songs and ideas. For more information on Aaron Peta, please visit http://aaronpeta.com.