'KOREAN FOOD FAIR 2014: SHANGHAI' was Successfully Held

The Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corp.(aT) hosted “Korean Food Fair 2014: Shanghai” at Shanghai.

Online PR News – 16-July-2014 – Shanghai, China – The Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corp. (aT) hosted "Korean Food Fair 2014: Shanghai" at Shanghai Marriott Hotel Parkview and the Century Square.

On 27th, the K-Food B2B Export Consultations was held whilst the K-Food B2C event (Korean food tasting event for Chinese consumers) was followed on both 28th and 29th. The event presented 31 Korean participating exporters in the fields of processed dairy products, ginseng products, yuja (citron) tea, ginseng liquor, snacks, processed rice products and so forth.
In particular, the K-Food B2B Export Consultations, which was held on the first day for the duration of the event, has clinched $40 million contracts on the spot and produced the outcome of consultations amounting to $32 million.

"I was surprised at how popular the rice products are among other items exhibited in the event,” said Kim Tae Hoon, the manager of Taekwan, one of the Korean participating companies.

"The event was worthwhile because we could learn that the chances are higher if export banded primary items are processed first with excellent technologies of Korean food industries before the exportation," he added.

On the second and the third days, an event which offers opportunities to taste and experience Korean foods, beverages as well as culture, was held for local Chinese consumers, with the aim of expanding consumer basis for Korean foods. Official outcomes reported that the event attracted approximately 45,000 visitors, which has exceeded 2.3 times greater than its original target. Especially, a large number of young consumers at the family level have participated in the event and experienced Korean dairy products, Makgeolli (rice wine) and red ginseng products, or enjoyed demonstrations of Korean packed lunch, percussion performances, taekwondo demonstrations and K-POP dance performances.

"The opportunity we intend to bring here is not just a one-off event introducing Korean foods, but something where participants perceive the excellence of Korean foods and vividly experience them," commented Kim Jaesu, the CEO of aT (Korea Agro-Fisheries & Food Trade Corporation), with respect to positive responses received from Chinese consumers.
"Through the Korean Food Fair 2014, I hope cultures of both countries could meet in harmony and Korean foods can be commonly served on everyday meals of Chinese consumers," Kim added.

The next year’s Korean Food Fair will be held for three days from July 25th to 27th in Harbin, northern China and is scheduled at Wuhan(Sep) and Chengdu (Sep) in consecutive order.

About aT Korea Agro-Fisheries & Food Trade Corp.
aT has established a foundation for the development of the Korean food industry through support for food companies, systematization of food industry information, nurturing of professional workforce.

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