Tessilmare Marine Rub-Rails & Boat Suntops Introduced to U.S. Boating Market via Web 3.0 Design
Contact Information
Bruce Arnold
247 SW 8th Street
Miami Beach FL, 33139

305-597-8340

Innovative engineering is key to this Italian manufacturer's high-quality products and high-visibility Semantic Web design

Online PR News – 16-October-2010 – – Boating industry insiders say the worst of the recession may be in their wake, with a recent firming of prices in retail boat sales suggesting less turbulent seas ahead. "We believe this is another recovery point in the cycle," explains Karen Trostle, President of the National Marine Bankers Association. "[It] could signal a return to stronger activity by all involved in the transaction." And Jim Gerum, President of Frontier Sales & Marketing, couldn't agree more: "Our view is now's the perfect time to introduce innovative marine products and boating accessories like Tessilmare's Radial(tm) and Sphaera(tm) fendering rubrails and the world's first collapsible Bimini boat suntops."

Tessilmare is an established Italian manufacturer, a member of the MATE USA group, and a leading producer of marine covers and boat and dock fendering profiles in Europe. Building on their success overseas, Tessilmare is introducing their leading-edge line of rub rails and sun tops to U.S. boating market distributors, retailers and consumers through Gerum's marketing firm and a newly-launched website called RubRails-n-BiminiTops.com, a fully W3C-compliant HTML5/CSS3 and "Web 3.0 Ready" portal engineered by WebReDesignMiami.com, Miami web designer Bruce Arnold's Semantic Web design boutique. "I've been a believer in Bruce Arnold for over six years," seasoned nautical sales pro Gerum explained. "He has always leveraged the latest web technologies to deliver the qualified traffic and visitor experience that lead to bottom-line results measurable not in just 'fans' or 'friends' but real customers and booked sales."

Much of the layout and content of RubRails-n-BiminiTops.com was drawn from the corporate website Tessilmare.com, but there are no dependencies: All web page source, scripting and content that was migrated had to be rewritten in order to be W3C-compliant, pass all seven tests of "Web 3.0 Readiness" and thereby maximize online visibility potentials. A search-friendly, Javascript-free CSS dropdown navigation menu provides access to the web pages, which make extensive use of jQuery animated gallery slideshows and illustrative lightbox image popups. Embeds for Boating Twitter posts and Tessilmare Videos in the secondary content panel of each page enrich user experience and reinforce product differentiation. The videos section looks similar to Tessilmare.com on the surface, but the underlying functionality is very different: The selection animation stops with any mouseover, and once selected the video is presented using Vimeo's new universal player. This means that these videos can be viewed not only using any major web browser (e.g. MSIE, Firefox, Chrome, Opera, Safari) but also on "flash-free" HTML5 user agents like the phenomenally popular Apple iPad. And just how valuable is broad accessibility to key website content like the videos found at RubRails-n-BiminiTops.com? Just ask Jeff Geuterman, a manufacturers' sales representative with GSW & Associates, and he'll tell you:

"The Tessilmare products are truly innovative, and the use of online video demonstrations is a big factor in a customer's buying decision. You can see how the Tessilmare product works and read the product reviews making the decision to select Tessilmare rub-rails an easy choice."

About RubRails-n-BiminiTops.com

http://RubRails-n-BiminiTops.com is the U.S. boating market sales and distribution portal for Tessilmare marine boat and dock fendering products (including Radial(tm) PVC and Sphaera(tm) stainless steel rub-rails), marine covers (including the Bimini, Biminox and Suntop Sixty boat sun tops) and other boating accessories innovatively engineered and manufactured to conform to the highest standards of quality and durability. Tessilmare is a member of the MATE USA group.

About WebReDesignMiami.com

Miami web designer and Web 3.0 front-end developer Bruce Arnold's http://WebReDesignMiami.com is a Semantic Web design boutique that reliably and affordably delivers search-optimized, tableless, W3C validated and WAI/WCAG compliant HTML5/CSS3 source with Unobtrusive Javascript/jQuery/Ajax, VA4Most.js HTML5 video/audio, and integrated CMS. Maximum ROI is assured by a http://PervasivePersuasion.com methodology that encompasses both search marketing and social media.

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