Google Hunts for Human-Generated Spam

New York website design and development expert says that Google is taking steps to target content farms that generate "low-quality" content.

Online PR News – 02-February-2011 – New York, New York – Peter Crisafi, Vice President of dzine it, Inc., a leading New York website design and website development firm with clients throughout the United States, says that although Google’s search quality is better than it has ever been, in terms of relevance, freshness and comprehensiveness, the search engine giants says that it has seen a slight uptick of spam in recent months. However, according to a recent announcement, Google is already taking steps to improve search quality.

“In this case, the spam that Google is targeting is commonly known as webspam, which refers to junk that appears in search results when a website tries to cheat its way into a higher position or otherwise violate search engine quality guidelines,” Cirsafi explains. “While Google says that it has, for the most part, successfully beaten webspam into submission, recent improvements have opened the door to trouble once again.”

Google says that as the company has increased both its size and freshness in recent months, they have naturally indexed a lot of good content and some spam as well. To respond to that, the search engine company recently launched a redesigned document-level classifier that makes it harder for spam content to rank high.

“This new classifier is expected to be better at detecting spam on individual web pages, such as the sorts of phrases you tend to see in junky, automated, self-promoting blog comments,” says Crisafi. “Google says that it has also radically improved its ability to detect hacked sites, which were a major source of spam in 2010.”

Google also says that the company is evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.

“We’ll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites,” said Matt Cutts, Principal Engineer at Google in a recent blog post.

Cutts notes that as “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. In 2010, Google launched two major algorithmic changes focused on low-quality sites.

Established in 2003, dzine it, inc. is a leader in Custom web development , programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2011 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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