Weight Watchers® and Greencore USA Offer New Fresh Meals & Deli Salads

First Mainstream, Low-Calorie, Portion-Controlled To-Go Meals & Deli Salads in the U.S.

Online PR News – 07-February-2011 – – ONE MONTH IN TO 2011: HAVE YOU KEPT YOUR NEW YEARS RESOLUTION TO LOSE WEIGHT?
Weight Watchers® and Greencore USA Offer Fresh Meals & Deli Salads: First Mainstream, Low-Calorie, Portion-Controlled To-Go Meals & Deli Salads in the U.S.

(Newburyport, MA) – What was the number one 2011 New Year’s resolution? Hands down: weight loss. After one month, are resolvers still resolved to keeping their weight loss commitment?

It can be challenging. A study showed that by the end of January, 30 percent of resolvers have already scaled back their resolutions, and by June, most have given up their resolutions altogether.¹

Experts offer advice, such as setting realistic goals in defined timeframes and eating healthy meals. Weight Watchers product line of refrigerated to-go meals, available at grocery stores’ deli and prepared food sections, might just be what the experts ordered for people on-the-go who want to eat fresh and healthier meals, but don’t have the time to cook every meal from scratch.

Chris Solly, VP Licensed Brands at Greencore explains, “Weight Watchers Fresh Meals are the first mainstream, portion-controlled chilled prepared meals available at retail in the United States. We offer a wide variety of fresh meals, ranging in flavors and cuisine, featuring many home cooking-type favorites, such as chicken & mushroom Alfredo with fettuccini; meatloaf with garlic mashed potatoes, and roast turkey with cranberry stuffing topped with seasoned turkey gravy. There are thirteen different meals in all allowing a new variety every day for almost two weeks.”

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1 Source: http://positivepsychologynews.com/news/emily-vansonnenberg/2011010715897

Meals are made with high quality ingredients such as lean beef, white meat chicken and turkey, and fresh vegetables, herbs and spices. Customers now have the option to prepare a fresh, delicious, sensible meal that is ready in just two minutes.

Chris Solly goes on to say, “Also available are six new Weight Watchers Fresh Deli Salads available in consumers’ favorite varieties for between $1.99 and $2.99 for 2 servings.” These new salads include seafood salad in a lemon-dill dressing; chicken salad with dried cranberries; rainbow pasta salad with garden vegetables (each available for $2.99 for 2 servings) and potato salad in a creamy mustard dressing; macaroni salad with bell peppers and chives; and coleslaw with fresh carrots and onions (each for $1.99 for 2 servings). The salads boast a fresh homemade taste and make for a great accompaniment, snack or sandwich filler.

One sensible way people can lose weight and keep weight off is by sticking with a healthy diet. The Weight Watchers Fresh Meals and Deli Salads all have the Weight Watchers PointsPlus™ values displayed on the front of the package. The new PointsPlus™ program goes beyond calories, taking into account the energy contained that make up calories – protein, carbohydrates, fat and fiber – and factoring how hard the body works to process them (conversion cost) as well as their respective eating satisfaction (satiety). Also listed are calories, grams of fat, fiber and protein. This is a huge benefit for those who want to pick up a quick meal to-go, and want to know the nutritional information.

Weight Watchers Fresh Meals and Deli Salads are not only tasty, convenient, and healthy, they are an incredibly good value. Retailing for only $1.99-$2.99, Weight Watchers Fresh Meals and Fresh Deli Salads are affordable and economical. Other lunch or dinner to-go meals can run customers double or even triple the cost of a Weight Watchers fresh meal or deli salad.

Weight Watchers Fresh Meals are not in the freezer section but can be found in the ‘ready to go’ refrigerated areas of the deli or meat sections in the following Northeastern, Mid-Atlantic and Southeastern US grocery stores: Publix, Stop & Shop, Shaws, Market Basket, Acme, Giant, Big Y, Price Chopper, Duane Reade, Shoprite, Foodtown, Gristedes, Food Emporium, King Kullen, Key Food, and also online at Peapod.

Additional information on these new Weight Watchers items can be found at WeightWatchers.com/freshmeals and WeightWatchers.com/delisalads.

WEIGHT WATCHERS on foods and beverages is the registered trademark of WW Foods, LLC. WEIGHT WATCHERS for services is the registered trademark of Weight Watchers International, Inc. PointsPlus™ is the trademark of Weight Watchers International, Inc. Trademarks are used under license by GREENCORE USA. ©2011 Weight Watchers International, Inc. All rights reserved.

About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world’s leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

About Greencore USA
Greencore USA is the American arm of Greencore Group PLC, a leading international manufacturer of convenience foods. Established in 1991 in Ireland, Greencore Group PLC manufactures fresh prepared meals, soups, salads and quiches, as well as desserts and cakes. In addition, Greencore Group PLC is the world's leading supplier of fresh prepared sandwiches, producing over 4,000,000 a day. Greencore USA, based in Massachusetts, currently produces a range of fresh prepared meals and salads under the Weight Watchers brand. Additional information is available at www.greencore.ie.

Attention media professionals: For product samples, images, or customer testimonials please contact Catherine Bowen Brophy at catherine@bowenbrophy.com or 401.258.0077.

Photos of Weight Watchers Fresh Meals and Fresh Salad:
1. Weight Watchers Baked Ziti Fresh Meal
2. Weight Watchers Beef Lasagna Fresh Meal
3. Weight Watchers Rainbow Pasta Salad
4. Weight Watchers Potato Salad

Media Contacts:
Catherine Bowen Brophy, Publicist, 401.258.0077, catherine@bowenbrophy.com
Chris Solly, VP Licensed Brands, Greencore USA, 978.462.3663, c: 978.376.8367, chris.solly@greencore.com

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Contact Information
Catherine Bowen Brophy
Newport RI, 02840
401.258.0077