OTBT Announced Their First Web-exclusive Women's Shoe

Off The Beaten Track (OTBT) launched their first online-exclusive womenís shoe.

Online PR News – 15-February-2018 – Lynchburg, VA – Lynchburg, VA, February 15th Ė Off The Beaten Track (OTBT), a leading womenís travel-inspired fashion footwear brand, announced the brandís first web-exclusive womenís shoe, the Layover. With the growing success of the otbtshoes.com e-commerce business, the decision was made to offer exclusivity to the brandís online consumers. OTBT plans to release the style to select retail locations later in the season.

ďThis is a part of a bigger initiative to connect directly with our consumers. The style was actually designed in the spirit of one of the vintage wedges that we spotted on one of our customers at a convention in Las Vegas. Itís about getting to know the women wearing our shoes and designing around their life stories and the things that get them excited.Ē - Kristina Petrick, OTBT E-commerce Manager.

The Layover is a womenís leather sandal with a jeweled ankle strap on OTBTís most iconic platform wedge. The brand has plans for additional styles to be designed and released first exclusively on the otbtshoes.com site. The style is available now on their site in a tobacco color and will be available soon in gold and black. It will fall into OTBTís Globetrotter collection, noted for fashion comfort footwear with features including contoured footbeds designed for travel and all-day wear.

Consumers are now able to shop the style at https://www.otbtshoes.com/products/layover-tobacco-otbt

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Made for walking the road less traveled, OTBT shoes are the comfortable shoe of choice for wrestles wanderers. A global fashion footwear brand of casual shoes for women, OTBT is designed with the traveler in mind and features high-quality materials, earth-inspired leathers and great attention to detail. OTBT is not just a brand; itís a lifestyle. Go Off The Beaten Track.

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Carmen Glass
OTBT Shoes
OTBT Shoes 22290 Timberlake Rd.
Lynchburg Virginia, 24502

(434) 239-0391 x.320