The world’s first iPhone and smartphone drama series!

App Media have created 'Persona' the world’s first iPhone and smartphone drama series!

Online PR News – 21-February-2011 – – PERSONA', the world’s first ever drama series created exclusively for the iPhone and smartphone market is now available to download. It is the first app with the sole purpose of distributing a continuing drama series.

'PERSONA' is a stylish drama series similar to the likes of ‘FRIENDS’, ‘SEX AND THE CITY’ and ‘DESPERATE HOUSEWIVES’, based in contemporary London!

‘Lives, loves, laughs and longings are delivered directly to your phone in daily, byte-sized appisodes.‘

Created by App Media, a brand new production company, 'PERSONA DRAMA' is the first application of its kind. For the first time ever, App Media are pioneering a whole new way to watch and enjoy a drama series which caters even to the busiest women! Once the app has been purchased and installed on your iPhone or smartphone, it will enable you to receive a new `appisode’ of 'PERSONA', no longer than three minutes, every day of the week.

From boardroom meetings, to corporate events and the usual long hours at the office, more and more women rely on their iPhone or smartphone to get them through their hectic and busy day. As a result, App Media have found the perfect way to provide the perfect ‘guilty pleasure on the go.’

Don Allen, Creative Director at App Media said: “I created 'PERSONA' to offer a few minutes of escapism everyday of the week no matter where you are or what you're doing; whether you're standing in line at the bank, sipping on a latte or waiting at the bus stop, it's in those little moments when byte-size appisodes of 'PERSONA' will brighten up your day.”

'PERSONA' Synopsis - ‘Lives, loves, laughs and longings delivered directly to your phone in daily, byte-sized appisodes. Secrets are unraveled, lies exposed, hopes crushed and true love...? Well, you’ll have to wait and see! Follow four very different people as they embark on a series of extraordinary life-adventures in a brand new continuing drama series designed specifically for the 21st Century”
How to get 'PERSONA'?

The 'PERSONA DRAMA' app can be downloaded from iTunes and works on all iPhones, iPads and iPod touches. The minimal price of £1.19 will stream all new content from Persona for the next 12 months. The app can be found in the App Store by searching 'PERSONA DRAMA' or via this direct link - http://itunes.apple.com/us/app/persona-drama/id417940950?mt=8

App Media also have a mobile website which distributes 'PERSONA' to other smartphones including Android and Windows 7 devices at - http://persona.app-media.com The mobile site also includes behind the scenes video and production photos.

To view 'PERSONA' through the mobile website, those with Android or Windows 7 smartphones must text PERSONA to 87474. The text will cost £1.50 and again allows access to 'PERSONA' for the next 12 months.
Ends.

Notes to editors

1)For more information, about App Media or 'PERSONA' please see www.app-media.com; or contact Manuela on manuela@app-media.com or 0208 144 7711

2)Official photos, interviews or behind the scenes footage available upon request.

3)For social media please see our Facebook fan page: http://www.facebook.com/Persona.App.Media; or Twitter page: http://twitter.com/persona_gossip

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Contact Information
Manuela Tise Morar
9 Adam Street
London, WC2N 6AA

0208 144 7711