I Imagine Studio Launches New Proactive Partners Website

I Imagine Studio launched the new Proactive Partners website this week. I Imagine Studio’s work was thorough, from concept to development, including design, animation, copy development, search engine optimization and a content management system.

Online PR News – 25-February-2011 – – I Imagine Studio launched the new Proactive Partners website this week. Designed and developed in under three months, the website beautifully brings to life the essence of the Proactive Partners brand and the company’s value proposition.

I Imagine Studio’s work was thorough, from concept to development, including design, animation, copy development, search engine optimization (SEO) and a content management system (CMS). To ensure a smooth transition from the look and feel of Proactive Partners’ previous marketing materials, the agency maintained the blue color scheme in design of the website while merging views of exteriors of their clients’ headquarters with imagery of people exercising in their offices. Finally, to add credibility, I Imagine Studio included client testimonials in pages throughout the site. The new website reflects the intensive branding work of I Imagine Studio and delivers an accurate representation of the brand’s values in an attractive, streamlined way.

A leader in the corporate fitness management industry, Proactive Partners is instrumental in improving the health of their clients’ employees along with presentism and productivity on site. To create a website that truly reflected the essence of the Proactive Partners brand, I Imagine Studio conducted an innovative branding workshop with its core team and clients to better gauge the brand's positioning and value proposition. In the end, I Imagine Studio honed in on the overarching concept of healthy business, a theme that truly comes to life throughout the site. The website concept reflects the primary finding that Proactive Partners’ management and wellbeing solutions not only better the end-users but also their clients' financial bottom lines, a result of the company's more than forty years of experience owning and managing private athletic clubs.

Proactive Partners, a division of TCA Holdings, Inc. which also operates Midtown Athletic Clubs in the U.S. and Canada, manages fitness centers for corporations, hospital and health systems, and office buildings throughout the country. With clients such as Henry Ford Health System, Kraft, McDonald’s Corporation and Mercy Health Partners, Proactive Partners is known for its long-term relationships with their clients, exceptional member and client satisfaction levels, and comprehensive support capabilities.

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About I Imagine Studio I Imagine Studio is not your everyday agency. Every day, it strives to make its work - and our world - a little better. I Imagine Studio’s professionals choose to dedicate their creative energy to the well being of individuals and society at large, focusing on companies that are making a positive impact on how we live. They care about their clients because they believe in what they do. They care about what they do because they believe that’s how you begin to make a difference. I Imagine Studio’s clients include Black & Decker, Harmonic Environments, Infiniti, Lifeway Foods, Pee-Wee Herman, Dish Network, George Forman Grill, and Lamin-Art. A full-service, award winning branding and marketing firm, I Imagine Studio has offices in Evanston, Ill. and Santa Monica, Calif. For more information on the agency, visit www.iimaginestudio.com. A full list of I Imagine Studio’s previous awards can be found at http://iimaginestudio.com/why/awards.

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Contact Information
Valerie Meurice
1560 Sherman Ave, Suite 620
Evanston IL, 60201

847-491-0308