LifeLinkSafe.com Issues Red Flag Warning

As consumers continue to migrate their personal lives from hard documents to online formats, one thing becomes clear – 100% digital domains can cause as many problems as they solve.

Online PR News – 25-February-2011 – – Los Angeles, CA – Life Link International, LLC, developer of “The SAFE”, a secure, encrypted data storage device, continues in its quest to help people of any age preserve what’s most important in their lives- their identity.

“Personal information is no longer safe; there are too many vehicles being used today that could tap into your privacy. In fact you might say your personal data could be floating out somewhere on a cloud,” says company spokesperson, Suzi Bruno. For anyone not familiar with the term “cloud”, as in cloud marketing, cloud computing- cloud is simply a metaphor for the internet. And while the internet does provide a certain amount of anonymity, it does make it easier for hackers, cyber-savvy crooks and the unscrupulous employee or vendor.

According to Identity Theft Resource Center 2010 Breach Report, malicious attacks still account for more breaches than human error, with hacking at 17.1% and insider theft at 15.4%.

So how do you protect your privacy? Life Link Safe gives few simple tips, reminders and suggestions:

• A computer screen left unattended is a magnet to wondering eyes. It only takes a thief a few seconds to email or print personal information. Put the computer in lock-mode or have a strong password-protected entry on screensaver. This can be accomplished by adding a number or punctuation mark to the password. And by no means leave a copy of the password near the computer. Unfortunately, writing down the code in a notebook or simply leaving it in a desk drawer is an open invitation to thieves, trusted co-workers or even within the family unit.

• Don’t share too much about yourself online. While most social network and membership sites require some personal information plus identity verification such as date or place of birth, street you lived on, mother’s maiden name or even a pet’s name, never post it. And never use the same password for all your internet use.

• It is not uncommon to hear of breaches in security almost anywhere that allows your personal data to be seen by people that have no business knowing your business. NEVER give personal information to anyone unless it is absolutely necessary. Protect your social security and driver’s license numbers. It should only be given for limited reasons such as: banks, employers and government offices, and only when absolutely required. If any other office or business asks for the social security number, ask them why it is needed.

• Searching the internet is commonplace today and all internet browsers are equal, think again. Here is a check list of the most recent top ten browsers. Make it a daily routine to delete all temporary files, cookies, internet search history. There are numerous programs which can be purchased or downloaded for free. No time to “browse”, here is Google instructions to clear past searches. It takes a minute but worth the time to prevent hackers and viruses form attacking your computer.
Most importantly, Bruno emphasizes, “It’s up to you to protect your personal data at all costs. Remember, if government files can be hacked, so can online or mobile storage services. Plus if you choose to keep your files on CD’s, they are not encrypted nor are most password-protected pocket USB drives.” She goes on to remind consumers that should a computer need fixing, NEVER leave it with anyone. Think about how easy it would be to download all your personal information. Have the repair person come to your office or home and again, NEVER leave the computer out of your sight. It only takes a minute steal your identity.

For further information in personal data protection, email suzib@primela.com; call 323.962.9211 or stop by Life Link Safe to see how easily you can keep your privacy….private.

About The SAFE:

Established in 2008, Life Link Safe provides the best of both worlds, the perfect combination of secure storage with the personal, local safeguarding of all personal data. Unlike other products that promise safe protection of valuable records, The SAFE is designed with security measures that circumvent the never-ending threats of online living. The SAFE is completely off-line, so there is no chance of user info being hacked.

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