AITechís Touchless Interactions: Augmented Reality Platform for Digital Signage

A vast majority of screens/display are beyond the userís reach, making impossible touching the displays for interaction purposes.

Online PR News – 25-March-2011 – – AITech launches a Digital Signage Software platform aimed at creative designers and advertising content creators. It allows {developing|producing} touchless interactive animations, transforming a video projection {screen|display} into an interactive {system|projection} by means of augmented reality techniques. The user can treat the content as if it were a catalogue and start turning pages through the gestures of his/her hands, play with interactive elements and receive messages (both advertising and informational) in terms of demographic segmentation criteria such as gender (male, female) as well as obtain audience measurement .

aiSense PRO SDK allows {connecting|joining} the digital animations virtual world with the physical world (augmented reality). The Digital Signage Software provides an interface and a set of functions for creativities made in Flash format that interact with the user through their gestures and movements, as well as features extracted from {facial|face} analysis.

The {designer|content creator} can create responses to events in a simple manner similar to the functions used to interact with the mouse or keyboard.

The use of cameras with interactive purposes has three main advantages:

1. Reduction of hardware costs: In big format display surfaces, touchfoils techniques turn up to be expensive.

2. Functionality: A vast majority of screens/display are beyond the userís reach, making impossible touching the display for interaction purposes. There are several reasons such as: screen visibility maximisation, anti-vandalism, etc.

3. Persistence of the advertising impact: By means of computer vision and augmented reality techniques it is possible to process the userís gestures in order to obtain a communication code between him/her and the information system. Thanks to that, a simple camera sensor allows touchless interactions in a wide range of distances, making messages to have a higher level of impact on the audience and making brand awareness more effective.

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Anna Bisset
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