Precision Mirror And Glass Names New Houston Online Marketing Manager

Precision Glass and Mirror owner Bobby Garcia announces that Jon Sterling is their new online marketing and sales manager. This move to hire in house help to increase online visibility to drive leads and sales to the company comes at a time when traditional printed advertising in the form of yellow page ads, direct mailers, and bill boards have not been presenting the positive return on investment that they have had in the past years. Bobby realized that he was saving money in advertising currently, but new incoming business had started to lessen.

Online PR News – 05-June-2011 – – Precision Glass and Mirror owner Bobby Garcia announces that Jon Sterling is their new online marketing and sales manager. This move to hire in house help to increase online visibility to drive leads and sales to the company comes at a time when traditional printed advertising in the form of yellow page ads, direct mailers, and bill boards have not been presenting the positive return on investment that they have had in the past years. Bobby realized that he was saving money in advertising currently, but new incoming business had started to lessen.

He says that having Jon come on board with his twenty-nine years of offline, and online sales, marketing, and search engine optimization experience has already had a positive effect in the few weeks since implementation of the position. The residential and commercial Glass Houston service industry is a highly competitive arena, and keeping their visibility high is key to success. Other companies in the Bayou City may have to follow suit to keep their names, and phone numbers in front of the same-targeted market.

Some may think that this could and should be outsourced, to save the hassle of extra expenses when it comes to having an extra employee show up at the office everyday. The truth is that Bobby did the math, and returns will exponentially be higher, than just occasionally have a SEO/SEM contractor give their glass website a little tweak or boost.

Traditionally a service business will contract online marketing people when their website goes online for the first time, and then never think of having the same service provided again. Jon had mentioned to Bobby in their initial conversations that some of the most expensive and well-designed websites made for Houston businesses will never be seen by the very consumers that they would like to engage. The reason is that they are sitting on page three, or even page twenty of the search engine results, and the vast majority never even looks past the first page much less the fifteenth.

In the coming months, and years the online visibility of Precision glass will raised to a level that will make it very easy for homeowners, and retail stores to find Bobby’s services that are offered to the public. One particular category that has already started performing well online is for “Emergency Window Repair”, even though most people would not think of shopping for such a need routinely. When a retailer has their front window or windows broken in thieves during break-in, or a storm knocks out a windowpane in a home they need responsive help within minutes.

Enhancing the visibility for custom services such as Frameless Show Doors Houston, and Houston Window Repair, will be Jon’s first project, as many people are upgrading their homes, and want a more custom look in their master, and guest bathrooms currently.

Mr. Garcia also feels that having Jon as apart of their daily routines in the office, and out in the field that he will have a much greater grasp on the industry, and will offer him insights into what the consumers needs, and what are their perceived expectations. This will translate into better offerings for clients, and increased customer service.

Bookmarkse-mailGoogledel.icio.usStumbleUponSlashdotFurlDiggTechnoratiYahooMyWebBlinkListSpurlRawSugarWists
 
 
Contact Information
Bobby Garcia
Precision Glass and Mirror Houston
1315 Iowa Street
Houston Texas, 77587

713-534-7627

Share and Connect