Vitec Global announce the launch of Max Germ Guard™ ™ Fibre Shield™

Vitec Global today announced the launch of Max Germ Guard™ Fibre Shield™, the revolutionary new antimicrobial protection solution that inhibits the growth of harmful microbes, such as bacteria, mold and mildew that effect modern carpet upholstery.

Online PR News – 10-June-2011 – – For Immediate Release: Portsmouth, UK – Vitec Global today announced the launch of Max Germ Guard™ Fibre Shield™, the revolutionary new antimicrobial protection solution that inhibits the growth of harmful microbes, such as bacteria, mold and mildew that effect modern carpet upholstery. Max Germ Guard™ Fibre Shield™, first revealed to the trade press through the National Carpet Cleaning Association, is one of the only carpet treatments available today that protects carpets against mildew and odours caused by microorganisms.
As demand grows for improved hygiene standards both inside and outside the home, consumers and professionals are looking for products that offer a greater degree of safety and security, reducing the risk from bacteria and cross-contamination.

Max Germ Guard™ Fibre Shield™, a revolutionary water-based antimicrobial carpet cleaning solution is able to provide the best in class residual protection, and superior efficacy. TheMax Germ Guard™ Fibre Shield™ solution suspends in water and hydrolyses so that when dry after being applied, it forms permanent covalent bonds to the surface that it is applied to. This alone creates a powerful protective barrier that does not wash off, meaning that cleaning your carpet with Max Germ Guard™ Fibre Shield™ ensures longer lasting protection and security against harmful bacteria.

Max Germ Guard™ Fibre Shield™ uses technology that does not dissipate or leach which means it cannot be absorbed by the organism - or by humans making it safe once applied. By applying the Max Germ Guard™ Fibre Shield™ technology, the membrane of the microbe is physically destroyed. Since it is not consumed and does not dissipate, the antimicrobial active is not depleted and continues to control microbial growth over a prolonged period of time. This means that the antimicrobial solution will be fully effective as long as the surface remains intact.

Chris Lomas, Managing Director of Vitec Global commented: “Traditionally it was impossible to completely protect your home, office or work place; this has now changed with the introduction Max Germ Guard™ Fibre Shield™ technology”. By incorporating the Vitec Antimicrobial Chemistry into our range of products, we can provide a sustainable solution to help combat bacterial growth, which creates a safer and cleaner environment for everyone”.

This could revolutionise, not just the home environment, but the industrial and medical environments too. “It's ideal for places like hospitals and schools, as well as offices and hotels. The carpet cleaning technology is water based, odourless and colourless. It doesn't volatise or react in any way to leach harmful bi-products into the environment," continued Lomas.

"We are confident that Max Germ Guard™ Fibre Shield™ is poised to revolutionise the carpet and upholstery cleaning sector," "It's a powerful deterrent against microbial action, whilst being cost effective through its long lasting protection."

By applying Max Germ Guard™ Fibre Shield™ the advanced, molecularly bonded antimicrobial agent goes to work immediately, providing:

• Protection and Performance: ensured on a wide range of textile fabrics including natural and synthetic fibres in knitted, woven and non-woven textile carpets.
• Environmental Best Practice: Max Germ Guard™ Fibre Shield™ contains no heavy metals, tin, lead, mercury or formaldehyde and is non-toxic making it a market leader environmentally.
• Immediate and Effective: against a broad spectrum of microorganisms, including certain viruses, mould, mildew, fungi, yeasts and gram (+) and gram (-) bacteria.
• Resistant and Ready: Max Germ Guard™ Fibre Shield™ bonds molecularly to all surfaces to form a new antimicrobial surface which is durable, resistant and ready to destroy harmful bacteria.
• Long Lasting: Max Germ Guard™ Fibre Shield™ will not wash off or dissipate into the air and does not exhibit loss of activity over the normal life of the substrate which has been treated.

About the Company:
Vitec Global Limited manufactures and supplies a wide range of advanced and environmental friendly antimicrobial products worldwide. They also offer Max Germ Guard™ Fibre Shield™ which is a revolutionary new antimicrobial product protection solution that inhibits the growth of microbes, such as bacteria, mold and mildew. This carpet and upholstery cleaning product, permanently bonds molecularly to its surface to form a new antimicrobial surface which is durable, resistant and ready to destroy harmful bacteria.

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Contact Information
Chris Lomas
Vitec Global
Unit E11 Voyager Park Portfield Road Portsmouth
Portsmouth hampshire, P03 5FL

+44 (0)2392 666 053