Waterfall Mobile to Deliver SMS Messaging to Constant Contact’s 450K Customers

Waterfall Mobile's Msgme platform integrated with Constant Contact’s industry-leading email marketing tool to deliver reliable and robust SMS messaging features that small businesses can use to effectively engage with their mobile customers.

Online PR News – 09-July-2011 – – Waterfall Mobile, Inc., the leader in enterprise messaging for mobile and social CRM, announced it is working with Constant Contact®, Inc. (Nasdaq: CTCT), the trusted marketing advisor to more than 450,000 small organizations worldwide, to create new mobile marketing opportunities for small businesses via SMS. Waterfall Mobile will integrate its Msgme platform with Constant Contact’s market-leading email marketing tool to deliver reliable and robust SMS messaging features that small businesses can use to effectively engage with their mobile customers.

The addition of mobile messaging gives Constant Contact and its clients one more channel to engage with consumers, and offers significant ROI with minimal extra cost.

“As more and more consumers turn to smartphones to engage with their favorite brands, make purchases, and locate shops and services, small businesses need to be in on the action,” said Jim Garretson, manager of Constant Contact Labs. “Constant Contact is excited to be working with Waterfall Mobile to further open up this channel. We believe Waterfall’s industry-leading technology and expertise in mobile will help us deliver a simple, affordable solution for our small business customers -- in less time, and at a lower cost.”

“Constant Contact expanded its clients’ reach to the 300 million U.S. cell phone users here in the US,” said Matthew Silk, SVP, Waterfall Mobile. “We are proud to be in business with Constant Contact and look forward to offering mobile messaging solutions that will increase customer engagement and marketing ROI.”

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

About Waterfall Mobile
Waterfall Mobile is the leader in enterprise messaging for mobile and social CRM. The company’s Msgme Platform (http://www.msgme.com) has revolutionized the way companies manage communications with end users by empowering brands, agencies and technology providers to directly target and message subscribers across digital channels. Msgme creates meaningful, interactive dialogues across SMS, MMS, voice, QR codes, mobile apps, Facebook and Twitter through its powerful suite of tools and analytics. Waterfall Mobile's enterprise customers include AKQA, Anheuser-Busch, Bronto, Merkle, NASA, Participant Media and TBWA/CHIAT/DAY. Backed by Vista Equity Partners, Waterfall Mobile is headquartered in San Francisco with offices in New York and Austin. For more information, please visit waterfallmobile.com.

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Waterfall Mobile media contacts:
Email: pr@waterfallmobile.com

Constant Contact media contacts:
Email: edornaus@constantcontact.com

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Contact Information
Kane Russell
Waterfall Mobile, Inc.
637 Natoma Street, Suite 7
San Francisco CA, 94103

415.487.1200

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