Merkle Enhances Enterprise Mobile & Social Messaging With Msgme

Waterfall Mobile today announced a partnership with customer relationship marketing firm Merkle. With the addition of Waterfall Mobile’s Msgme platform, Merkle further enhances its digital marketing capabilities with mobile and social cross-channel messaging, raising the bar for enterprise database marketing service providers.

Online PR News – 21-September-2011 – – San Francisco, CA – Waterfall Mobile, the leader in enterprise messaging for mobile and social CRM, today announced a partnership with customer relationship marketing (CRM) firm, Merkle, the nation's largest privately-held agency. With the addition of Waterfall Mobile's Msgme platform, Merkle further enhances its digital marketing capabilities with mobile and social cross-channel messaging.

Merkle uses its strategically-led, data-driven approach to provide companies with a powerful framework for maximizing return on marketing investment. Examples of Merkle’s mobile clients include Friday’s, Wendy’s, Samsung, Lane Bryant and K&G Superstores. Given the necessity of incorporating digital CRM principles into mobile and social media, Merkle selected Waterfall Mobile’s Msgme platform to deliver integrated communications via SMS, Facebook and Twitter.

“As mobile and social converge, we need to both power communications across multiple channels and connect data to a CRM strategy. With our clients entrusting us to maximize subscriber engagement and revenue growth, integrated digital communications has become increasingly important. By enabling consumers to interact with brands according to their preferences, we can build much more meaningful relationships,” said Chris Wayman, VP Digital Business Development and GM Mobile at Merkle.

Given the necessity of incorporating digital CRM principles into mobile and social media, Merkle selected Waterfall Mobile’s Msgme platform to deliver integrated communications via SMS, Facebook and Twitter.

“Merkle’s mobile team is led by industry veterans possessing vast experience across different technologies, vendors and top-tier brands. Working closely with Merkle provides us an amazing opportunity to truly leverage the power of our platform,” said Matthew Silk, Senior Vice President at Waterfall Mobile. “We are extremely excited to work with such a sophisticated partner and launch compelling, cross-channel messaging campaigns now and in the future.”

Going forward, the two companies will focus on combining their database marketing and technology expertise to create integrated mobile and social offerings that allow clients to develop hyper-targeted, interactive relationships with the millions of consumers that interact with these media daily.

About Waterfall Mobile
Waterfall Mobile is the leader in enterprise messaging for mobile and social CRM. The company’s Msgme platform (http://www.msgme.com) has revolutionized the way companies manage communications with end users by empowering brands, agencies and technology providers to directly target and message subscribers across digital channels. Msgme creates meaningful, interactive dialogues across SMS, MMS, voice, mobile apps, Facebook and Twitter through its powerful suite of tools and analytics. Waterfall’s enterprise customers include AKQA, Anheuser-Busch, Bronto, Constant Contact, NASA and TBWA\Chiat\Day. Backed by Vista Equity Partners, Waterfall is headquartered in San Francisco with offices in New York and Austin. For more information, please visit waterfallmobile.com.

About Merkle
Merkle, a customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing programs. With more than 1,500 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle, Hagerstown, and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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Waterfall Mobile media contacts:
Email: pr@msgme.com

Merkle media contacts:
Email: pr@merkleinc.com

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Contact Information
Kane Russell
Waterfall Mobile, Inc.
637 Natoma Street, Suite 7
San Francisco CA, 94103

(415) 487-1200

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