Zippo partners with Harley Rock Riders Grand Finale 2011

Zippo, the iconic American Brand, known for its windproof lighters has yet again partnered with Harley-Davidson for the grand finale of its annual rock music festival, Harley Rock Riders. The rock festival which witnessed remarkable performance by the best of the bands in cities across the country will culminate with a Grand Finale tomorrow, October 01, 2011 in New Delhi at Talkatora stadium

Online PR News – 02-October-2011 – – Zippo, the iconic American Brand, known for its windproof lighters has yet again partnered with Harley-Davidson for the grand finale of its annual rock music festival, Harley Rock Riders. The rock festival which witnessed remarkable performance by the best of the bands in cities across the country will culminate with a Grand Finale tomorrow, October 01, 2011 in New Delhi at Talkatora stadium.

By partnering with Harley Rock Riders, Zippo celebrates its rich heritage in rock music at this unique rock festival where some of the most exciting bands from around the country will be performing, including headlining rock gods Half Step Down, The Circus, Split and the guest band ‘Parikrama’.

Rock music enthusiasts will descend on Talkatora Stadium from 6 pm onwards and the Zippo stall will be offering exciting range of interactive activities like face painting – to bring out the new YOU, Learn and Win at the Zippo History Wall – learn incredible facts about the Zippo, and an array of exclusive lighters with your favorite rock stars.

Commenting on the partnership, Mr. David Warfel, Director, Global Marketing Zippo Manufacturing Company, said, “Harley Rock Riders is a great platform to showcase Zippo’s longstanding connection with rock music. The rock festival truly matches the philosophies of two American icons, Zippo and Harley-Davidson, and celebrates their love of live music. We are proud to be an official partner of ’Harley Rock Riders 2011’ and look forward to upcoming events.”


“We are delighted to have Zippo on board as an official partner for the second season of the tour. Harley Rock Riders truly embodies the spirit of Harley-Davidson and is a testament to our association with Indian rock music in the years to come. So, brace yourself for a revolutionary second season of rock music revolution” he further added.

You can follow Zippo on Facebook and Twitter (@ZippoINDIA) to be kept up-to-date with the latest news, exclusive offers and other exciting announcements.

For information about each of the acts performing as part of the Harley Rock Riders tour, please see the links below:

MAIN ARTIST

Half Step Down
www.halfstepdownmusic.com
www.facebook.com/pages/Half-Step-Down/26010103156?v=wall

Split
http://www.facebook.com/thebandsplit

Parikrama
http://www.parikrama.com/home.html

The Circus
http://www.facebook.com/circusthe

About Zippo
Zippo markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 475 million windproof lighters, each backed by an unparalleled lifetime guarantee. Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns W.R. Case and Sons Cutlery Company, Bradford, PA, and Zippo Fashion Italia, Vicenza, Italy. Zippo will celebrate its 80th anniversary in 2012. For more information, visit Zippo.com.
For more information about Zippo, please visit www.zippoindia.com.

Media Contacts for Zippo:
Neha Singhvi/ Divya Sibal / Kanika Sharma
Corporate Voice| Weber Shandwick
9811056927 / 9818259257/ 9999108107
nsinghvi@corvoshandwick.co.in / divyas@corvoshandwick.co.in / kanikasharma@corvoshandwick.co.in

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Contact Information
Kanika Sharma
Corporate Viose Weber Shandwick
212,2nd floor, Corporate Viose Weber Shandwick, Okhla Industrial Estate, Phase 3,
New Delhi New Delhi, 110020

011-40501208