SooFoo Pledges $10,000 to Whole Foods Market’s Whole Planet Foundation To Help Fight World Poverty

Producer of delicious and nutritious blend of brown rice, grains and lentils supports microfinance projects in developing world, expands distribution in the US and plans further charitable initiatives

Online PR News – 30-September-2011 – – San Francisco, CA, – SooFoo, inventor Maurice Kanbar’s blend of brown rice, grains and lentils announced today it has donated $10,000 to nonprofit Whole Planet Foundation to help alleviate poverty worldwide. The company’s contribution will help fund the Foundation’s mission to provide aspiring entrepreneurs in developing countries with an escape from poverty through microcredit loans.

Maurice Kanbar, founder of SooFoo said, “I am thrilled to support Whole Planet Foundation and their mission to empower entrepreneurs in developing countries with much needed microcredit loans. I’ve been an inventor and entrepreneur my entire life. I truly understand how important it is to help these incredible individuals get their ideas off the ground and escape poverty in parts of the world where there is little or no opportunity to do so. These loans not only fuel innovation but change lives. SooFoo is honored to be a part of it.”

“I am thrilled to support Whole Planet Foundation and their mission to empower entrepreneurs in developing countries with much needed microcredit loans. I’ve been an inventor and entrepreneur my entire life. I truly understand how important it is to help these incredible individuals get their ideas off the ground and escape poverty in parts of the world where there is little or no opportunity to do so. These loans not only fuel innovation but change lives. SooFoo is honored to be a part of it.”--Maurice Kanbar, SooFoo

In 2005, natural and organic retailer Whole Foods Market established Whole Planet Foundation as an expansion of its mission to be an active participant in the global community. The nonprofit provides grants to microfinance institutions in poor communities where the grocer sources products.

“Through microloans, poor entrepreneurs have an opportunity to lift themselves out of poverty through their own ingenuity, and improve their lives and their family’s lives for generations to come,” said Philip Sansone, president and executive director for Whole Planet Foundation. “We’re so fortunate to have the support of mission-driven companies like SooFoo who are helping us make to make a real difference in the fight against global poverty.”

To date, the Foundation has authorized more than $22.5 million and funded more than $13 million in microfinance programs in 42 countries, and positively impacted more than 965,000 people worldwide.

To donate to Whole Planet Foundation, learn more about the nonprofit, or for stories from microcredit loan recipients, visit: www.wholeplanetfoundation.org or read the Whole Story blog at: http://blog.wholefoodsmarket.com.

ABOUT SOOFOO
Delicious and nutritious year-round, home cooks and professional chefs alike will also appreciate SooFoo’s nutritional value and health benefits. SooFoo is 100 percent natural with five grams of protein and four grams of fiber per serving. Fans of SooFoo include hundreds of home chefs as well as the late “Wok Wiz” Shirley Fong-Torres and author, writer inspirational cancer survivor Roger Ebert.

Inventor, entrepreneur, author, film producer and master distiller Maurice Kanbar created and honed his “perfect” combination of nine ingredients over time after making SooFoo for himself in his own San Francisco kitchen. Kanbar called it SooFoo because it’s “super good food.” SooFoo is available in Whole Foods throughout California, Arizona, Nevada and Hawaii as well as more than 100 other gourmet supermarkets and health food stores throughout California and the Northeast. National distribution is falling into place; in the meantime customers can order direct from the web site: www.soofoo.com. For recipes or to submit recipes please visit us at: www.SooFoo.com .

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