Land Rover LR4 Doubles Up on Satisfaction and Value

Luxury SUV Wins 2011 Motorist Choice Award and Top Buy Recommendation

Online PR News – 06-October-2011 – – PEABODY, Mass. – With two awards from three different automotive industry researchers in September, the Land Rover LR4 is gaining critical praise just as customers consider new vehicles that can get them through the upcoming winter. Land Rover’s luxury SUV was recently honored by AutoPacific and IntelliChoice with a 2011 Motorist Choice Award, while NADAguides named it a Top Recommended Current Buy.

For their sixth-annual Motorist Choice Awards, AutoPacific and IntelliChoice once again combined the results of their own independent studies, using customer survey data and five-year ownership cost projections to determine award winners in 15 lifestyle categories. Both popular and premium vehicles received awards, with the Land Rover LR4 claiming honors as a premium SUV in the Active Lifestyle category.

“The Motorist Choice awards speak to very specific needs for car buyers, and the selection of the LR4 shows that it’s more than just a pretty package,” said Dave Edwards, general manager of Greater Boston Land Rover dealership Land Rover Peabody. “The Active Lifestyle category highlights vehicles that have the cargo space and capabilities to perform on and off the road in any kind of weather. The LR4 does it all, and treats the driver and passengers to comfort throughout the trip.”

Currently available at Land Rover dealers, the 2011 LR4 was only the luxury SUV to appear as a Top Recommended Current Buy by NADAguides in their most recent Quarterly Car Buyers Market Report. In addition to being noted for its long list of luxury features, the Land Rover LR4 earned its NADAguides approval with its low first-year depreciation rate of 17 percent, 0.9 percent financing over 36 months, 44-day dealer inventory supply and four-year, 50,000-mile warranty with roadside assistance.

The 2011 Land Rover LR4 comes standard with a 5.0-liter, 375-horsepower V8 engine and six-speed automatic transmission. For Boston drivers who cope with bumper-to-bumper traffic and extreme off-road conditions, the LR4’s Terrain Response System offers push-button adjustment of the suspension for optimal handling on sand, gravel, rocks or snow. Other standard features like Hill Start Assist and Gradient Acceleration Control will keep the driver in control while navigating up and down steep inclines.

Luxury details in the LR4 include its leather seats and steering wheel, push-button start, an alpine roof and privacy glass. The LR4 also offers an available nine-speaker, 240-watt Harman Kardon premium sound system that lets drivers’ favorite soundtracks compliment the peace of the outdoors or block out traffic noise.

“The LR4 isn’t just a luxury vehicle with some off-road capabilities like most premium SUVs. It’s a completely capable off-road vehicle with luxury features,” added Edwards. “That factor pleases both customers and experts alike, so I’m sure the LR4 will be in line for more awards in the future.”

About Land Rover Peabody:
Land Rover Peabody is home to a remarkable group of off-road enthusiasts who know exactly what their customers expect in Land Rover sales and service. They’re proud to offer the latest Land Rover models, as well as unparalleled Land Rover service and OEM parts, and they invite new customers to take a test drive on their unique demonstration course to experience Land Rover performance firsthand. Browse their selection online at, visit the showroom at 247 Newbury St. in Peabody, MA, like them on Facebook at or call them at 978-535-9200.

Contact Information
Michael Wong
Cambridge PR Group


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