As Distressed U.S. Housing Market Shows Little Improvement, New e-Book Provides Tips, Tools for Selling a Home in a Struggling Economy

As the U.S. housing market continues to experience declines in home prices, sales and building and increases in foreclosures, a new e-book is arming home sellers and real estate professionals with resources for preparing a house for sale, even in a distressed market. Titled “You Win! Prepare Your House For Sale Using This Step-By-Step Guide,” this e-book can be downloaded at www.YouWinGuide.com.

Online PR News – 19-January-2010 – – Charleston, S.C. – As the U.S. housing market continues to experience declines in home prices, sales and building and increases in foreclosures, a new e-book is arming home sellers and real estate professionals with resources to prepare a house for sale, even in a distressed market.

Real estate experts Terry Haas and Julie Chalupsky today released their new e-book that offers tips and tools for showing off a home’s greatest potential and creating strong buyer appeal. Titled You Win! Prepare Your House For Sale Using This Step-By-Step Guide, this e-book can be downloaded at www.YouWinGuide.com.

"The goal of home preparation is to improve the home's appearance in the eyes of potential buyers, with the ultimate goal of selling the home quickly and for the highest possible price!” said Haas, a featured real estate expert on HGTV’s Designed to Sell and a home staging consultant in Charleston, S.C. “In the You Win! Guide, we tell you exactly what you need to do to gain the competitive edge in this tight housing market. And we don’t hold back any punches.”

When sellers and agents stage a home for sale, the house will sell faster and for more money. The U.S. Department of Housing and Urban Development reports that, on average, a staged home sells for 17 percent more than an unstaged home. According to the National Association of Realtors, a properly staged home will sell twice as fast as one that hasn’t been staged.

Haas and Chalupsky said they wrote the You Win! Guide because they want to help frustrated sellers and real estate professionals who are losing money on properties that are sitting on the market and not selling.

“I think sellers need to realize how involved they have to be in the sale of their own home. You can’t just throw your house on the market and expect a miracle!” said Chalupsky, a licensed real estate agent who has been recognized as a top producer, top sales agent and top listing agent. “As a seller, you need to educate yourself on how to make your house shine and stand out from other houses on the market.”

In the You Win! Guide, we tell you exactly what you need to do to gain the competitive edge in this tight housing market. And we don’t hold back any punches.

Each chapter of the You Win! Guide focuses on a different area of the home that requires a seller’s attention – from the kitchen to the bathroom to the backyard. Buyers of the You Win! Guide also will receive a room-by-room notebook with 107 tips and tricks, a checklist for keeping home staging projects organized, and a bonus chapter on open houses and showings.

The e-book is available through secured online ordering at www.YouWinGuide.com. The e-book can be downloaded after payment. Not only is this a green business practice, but it also allows instant access to this invaluable home-selling resource.

About Terry Haas

Most people know Terry for her recurring role on HGTV’s hit show Designed to Sell. Now in her fourth season as one of the show’s featured real estate agents, Terry shows millions of viewers how staging a home and making low-cost improvements can help to sell a property at top dollar. Honest and critical without being cruel, Terry shows how a making a small investment before the open house can bring a big return at closing.

Terry began her real estate career advising eager homebuyers in Atlanta. Later, Terry served as regional project manager for one of the nation’s premiere real estate companies, overseeing the sale of 3,000 homes in the Washington, D.C. metropolitan area and managing more than 120 employees. She is now a national keynote speaker, published feature writer for several publications and well-known television personality.

Living in Charleston, S.C., with her husband, Tim, and son, Nicholas, Terry has her own home-staging consulting business. She offers clients insight into the ways they can transform their homes into stand-out properties in a very tight market. She believes this book is the next natural step to helping sellers and agents.

About Julie Chalupsky

Julie, her husband, Jim, and their beautiful daughter, Ellie, are proud to call Charleston, S.C., home. She has been growing a real estate career for more than five years and has been recognized as a top producer, top sales agent and top listing agent, winning multiple awards and accolades in the industry. Julie’s hospitable charm, endless knowledge of the market and passion for home staging has allowed her to help countless clients buy and sell their properties. She is known throughout the industry for her eye for decorating and home preparation.

Originally from California, Julie graduated from the University of Southern California with a degree in business administration, an emphasis in marketing and a minor in entrepreneurial business. She has been in the home business her whole life – decorating model homes, investing in properties all over the country, owning a staging company and now running a full service real estate business.

Writing this book is Julie’s way to give back to sellers and her fellow agents. She is passionate about the topic and wants to give others the tools they need to win.

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Editor’s Note: Book excerpts as well as high-resolution photos of the cover image and co-authors are available upon request. Ms. Haas and Ms. Chalupsky are available for interviews via Skype. Call 843-822-5660 to arrange an interview.

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Contact Information
Terry Haas and Julie Chalupsky
295 Seven Farms Drive, Suite C-173
Charleston SC

843-822-5660

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