Gluten-Free Food and Beverage Market Trends and Developments Worldwide

Bharatbook.com added a new report on "Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition, The" which gives in-depth analysis on Guten-free food and beverages market.

Online PR News – 21-January-2010 – – Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition, The

The retail market for gluten-free foods and beverages is exploding as a result of multiple triggers. On the marketer side, giant General Mills has converted its venerable Rice Chex Brand to gluten-free status, thus beginning what promises to be a battle of giants as other mega-marketers look to enter the fray. The first giant marketer to create a gluten-free product was Anheuser-Busch, which debuted a gluten-free beer, Redbridge in 2006. Also that year the international spice giant McCormick and Co. acquired Simply Asia Foods. Undeterred, numerous specialty marketers have sprung up, using web 2.0 networking to sell directly in what has long been a consumer driven market. ( http://www.bharatbook.com/detail.asp?id=106716&rt=Gluten-Free-Food-and-Beverage-Market-Trends-and-Developments-Worldwide-2nd-Edition-The.html )

On the consumer side, demand has been growing exponentially as sufferers of a wide variety of maladies (including celiac disease, autism, attention deficit disorder, irritated bowel syndrome, and MS) have come to believe a gluten-free diet will provide relief. The consumer core of celiac disease, and gluten allergy, sufferers is also growing steadily as diagnosis and treatment of these conditions has improved and increased.

Retailers are holding up their side too. Supermarketsí gluten-free marketing ranges from gluten-free product lists on their websites, to gluten-free private-label reformulations, to new gluten-free store sections. Even the Federal Government is lending a hand as it finalizes regulatory criteria for gluten-free labeling. This new regulatory clarity should prove a boon to marketers currently struggling through a hodge-podge of self-help organizations for certification. Even the current economic slowdown cannot be seen as a negative factor for the overall gluten-free foods and beverages market, as hard-pressed consumers are motivated to try dietary self-help when mainstream medical assistance grows out of reach.

The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition. contains comprehensive data on the U.S. market for Gluten-Free Foods And Beverages, including historical (2004-2008) and forecast (2008-2012) retail sales data. The report discusses key trends affecting marketers, retailers and consumer demographics. It also contains two special sections: 1) Global Spotlight, a look at international activity; and 2) Medical Conditions Relating To Gluten, which deals with the broad spectrum of complaints that define consumer segments. In addition, the report profiles a broad spectrum of marketers.

To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=106716&rt=Gluten-Free-Food-and-Beverage-Market-Trends-and-Developments-Worldwide-2nd-Edition-The.html

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