Making The Most Of The Christmas Online Rush Doesn’t Have To Stop After Manic Monday, Says Punch

Although the busiest online shopping day, or ‘Manic Monday’, has passed there is still a chance for brands to get the most out of the Christmas rush and reach key consumers.

Online PR News – 08-December-2011 – – Although the busiest online shopping day, or ‘Manic Monday’, has passed there is still a chance for brands to get the most out of the Christmas rush and reach key consumers, says PR company Punch Communications.

Over the last few months brands and PRs have been working to get enough exposure to make the most of the Christmas shopping days, however by engaging a robust digital PR strategy, brands can still make the most of the last few shopping days before the festive break begins.

“The last posting day for first class parcels is still over a week away, with most retailers now providing a next day delivery service PR opportunities are still plentiful” says Kirsty Shaw account manager Punch Communications. “Retailers can still engage with consumers through a number of channels outside of the traditional print publications. Bloggers and online websites are a fantastic way of getting a last minute slice of the pie and securing exposure for Christmas gift items. Many consumers will still resort to the internet for gift ideas, even if they are not planning to hit the shops until 24 December.

Social media agencies are continuing to engage with bloggers, tweeters, Facebookers and this year for the first time Google+ users right up until 23rd December, especially with Christmas Eve falling on a Saturday in 2011 meaning an extra non-working shopping day before Christmas hits. Just by keeping in touch with online magazines there may still an opportunity for some last minute exposure as quite often journalists will run an eleventh hour gift guide during the week before Christmas.”

Punch Communications is a PR, social media and search agency with a global reach and client base to match. For more information, please visit www.punchcomms.com.

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Contact Information
Kirsty Shaw
Punch Communications
The Steadings, Sutton Lodge, Sutton Bassett,
Market Harborough Leicestershire, LE16 8HL

01858 411600

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