New Book Reveals How Publishing Can Be An Effective Marketing Strategy

Co-authors Joan Boneberg, Bonnie Daneker, Robin Hensley, Vanessa Lowry, Ahmad Meradji and Anita Paul share their personal stories of publishing and describe business benefits they have seen as a result.

Online PR News – 13-December-2011 – – Six co-authors share how they have attracted ideal clients through the enhanced credibility achieved through publishing and how you can too.

Publishing as a Marketing Strategy provides the reader with a practical guide for their own publishing journey along with stories of how other business professionals have used a published book as a successful marketing tool. Publishing as a Marketing Strategy is available on Amazon.

Co-authors Joan Boneberg, Bonnie Daneker, Robin Hensley, Vanessa Lowry, Ahmad Meradji and Anita Paul share their personal stories of publishing and describe business benefits they have seen as a result.

Through this book, readers will learn:
• steps to publishing
• types of books business professionals and consultants are publishing successfully
• support services and people necessary to create a published book
• ideas to leverage your published book into an effective marketing tool
• stories of others who have published
• resources to find out more

Publishing a book is becoming an increasingly popular way for business professionals to position themselves as an expert in a particular industry or niche. According to R.R. Bowker, the number of non-traditional titles published since 2002 has increased 8,460%!

Writing a book clarifies your thinking, builds credibility and works every day to deliver your message with authority. This book will help you decide if you should write one.

About the co-authors:
Joan M. Boneberg, M.S., CCC-SLP, Executive Communication Coach, ASHA Board Certified Speech Pathologist, Certified Accent Reduction Specialist is CEO of Speech Improvement Resources, LLC. She specializes in assisting executives who have a career need or personal desire to become effective and skillful communicators. Joan is the author of Communication Chemistry: 25 Essential Elements to Make You a Compelling Communicator. She can be reached at

As CEO of Write Advisors, Bonnie B. Daneker oversees the strategic direction of the company to enable its clients to express themselves digitally and in print, using the most appropriate resources to reach their non-fiction publishing goals. Author of The Compassionate Caregiver Series®, Bonnie released her seventh book, CLIMB, in November 2010, with Sandy Hofmann, President of Women in Technology (WIT). She can be contacted through

Robin Hensley, The Business Development Coach for World-Class Rainmakers and President of Raising the Bar, specializes in coaching managing partners and other key law and accounting firm profitability leaders. She is the author of Raising the Bar: Legendary Rainmakers Share Their Business Development Secrets. Robin can be found online at

Vanessa Lowry is a marketing consultant, graphic designer, radio host and speaker. She leverages nearly 30 years of design and marketing expertise to support book authors who are self publishing. She is creator and co-author of the collaborative books 30 Days of Gratitude and Improv to Improve Your Business. Vanessa can be contacted through

Ahmad Meradji is the President and CEO of BookLogix Publishing Services. He specializes in educating authors on, and guiding them through, the Self Publishing process. He can be reached through

Anita R. Paul, Author’s Coach, Writer and President of The Write Image, mentors corporate professionals and successful entrepreneurs to upsell their expertise by becoming a published author, and then to leverage their book for their success. Anita is the author of three books: Take the Mystery Out of Marketing, What Goes Around Comes Around and Write Your Life: Create Your Ideal Life And the Book You’ve Been Wanting to Write. She can be reached at

Vanessa Lowry


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Vanessa Lowry