World Brand Congress 2011 & Global Awards for Brand Excellence

Held Amid Overwhelming Support for Sustainable Innovations & Effective CSR – The New Keys to Success In a Brand New World

Online PR News – 14-December-2011 – – The recently concluded World Brand Congress 2011 in Mumbai experienced World Brand Experts talking about Sustainable Innovation being the key to success.

World Brand Congress Conclave 2011 held at Taj Land’s End on the 25th and 26th of November in Mumbai in India was attended by over 1000 CMOs, Brand Custodians, Marketing Heads and other top echelons of Brand Experts across the World.

Sandipan Ghosh was conferred with the “Marketing Professional Of The Year 2011” at the World Brand Excellence Award Ceremony at World Brand Congress 2011 Conclave. The nomination process for the World Brand Congress Awards entails detailed submissions including Individual Profiles; Project Reports; Case Studies; Achievements and Media Coverage.

Sandipan Ghosh who is the Head of Marketing for Tiffany Foods Limited emphasized on Sustainable Innovation and Differentiated Products as keys to succeed in this Brand New World. He spoke about the world and environment continuously changing with consumers and customers having abundance of choices now. At the same time he felt that more customers in this era are challenging the quotient of “Trust” and that many are becoming cynical. “The exponential growth of brand involvement and scrutiny resulting from this new paradigm shift poses a big challenge for brand custodians as it can make or break brands overnight,” he emphasized after presenting the concept of ‘ZMOT’ – Zero Moments of Truth by showing a feting reference to Kimberly Clarke ‘Kotex Young’ campaign and on Brand Engagement.

The World Brand Congress Awards are unique for their global recognition and celebration of leading marketers across Asia, who have shown innovative leadership in their fields, and taken strides beyond national and regional boundaries as well as product categories. The speakers for this year at the 2 day Congress included Mr. Shane Gibson, Author, Guerrilla Social Media Marketing; Prof. Rohit Deshpande, Professor of Marketing, Harvard Business School; Mr. Sandipan Ghosh, Global Head Marketing, Tiffany Foods Limited; Mr. Magnus Aspegren, Director - Singapore Studio, BMW Group (Designworks USA), Mr. Chris Aubrey, VP Global Retail Marketing Sport Performance, Adidas AG; Dr. Prodipta Sen, Executive Director, Alpha G:Corp; Mr. Alex Batchelor, Chief Operating Officer, BrainJuicer®; Mr. Anthony Swart, Chief Executive Officer, The Brand Union; Mr. Bryan A. Pearson, President, LoyaltyOne Inc.; Mr. Morten Albaek, Group Senior Vice President, Group Marketing & Customer Insight, Vestas Wind Systems A/S; Dr. Neale Martin, Founder and Chief Executive Officer, Sublime Behavior Marketing; Mr. Jonathan Kopp, Global Digital Director and Partner, Ketchum; Mr. Jack Bredenfoerder, Strategic Color Consultant and BV Color Strategy among others.

The World Brand Congress 2011 is sponsored and supported by Godfrey Phillips, Mahindra Rise, ESSAR, Reliance, Alpha G:Corp, Century Ply, HP, Nokia, LG, Servo, TATA Housing, LIC, Cannon, Aircel, IBM, Max New York Life, Intel and Ericsson among others. The World Brand Congress 2011 was represented by 89 countries from across the world including USA, UK, Germany, Russia, France, China, Singapore, Sweden, Denmark, Japan, Bangladesh, UAE, South Africa, Kenya, Saudi Arabia, Bahrain, HongKong, Pakistan, Korea, SriLanka and Oman, among others.

About Sandipan Ghosh: Sandipan Ghosh is a brand marketer who specializes in organizational brand strategy. His work combines elements from the fields of business strategy, core vision and communication strategy, to provide organizations with a sense of unique identity which becomes a constant source of sustainable competitive advantage. Sandipan spent close to 2 decades in FMCG marketing and currently is the Head of Marketing for Tiffany Foods based out of UAE.

He worked and spearheaded Brand and Marketing functions in Best Indian and Global Brands like MTR Foods, Tata Salt, Mother Dairy, Dhara and Safal in India, Electrolux in Singapore and now with Tiffany Foods in UAE.

Brand strategies developed by him include the “Celebrations” campaign, for MTR Ready To Eat and Instant Mixes, the international “Real Fun Anytime Anywhere Tiffany Bites” campaign, the Tata Salt "Chutki Bhar Namak” and “Desh ka Namak” campaign, Mother Dairy Icecream "The Goodness Inside" campaign, and several other notable marketing and communication programmes for brands he worked for .

During his span of professional career, his work fetched many national and international accolades for his works including the Best Marketeer Award from Business Today Group for MTR Foods in 2004; Winner of the International Dairy Federation Award 2008 for Mother Dairy Nutrifit Launch Campaign; Indy Awards for Fruit Classic Icecream Launch Campaign; Pride of the Profession Awards 2009; Brand Leadership Award 2009 by World Brand Congress; The Best Innovation in Food & Beverage in Gulf Food Awards 2011 for contribution in launching world’s first Prebiotic Biscuits Tiffany Activ Pro and most recently F.A.M.E. (Fabulous Marketing Excellence) Award in Asian Leadership Award 2011 in Dubai. He was also the Pioneer in innovating and marketing India’s first Probiotic Milk Beverage and Yogurt under the brand Nutrifit and B–Activ and was featured among the Top 5 Food Brands in India consecutively for 3 years by Brand Equity.

Sandipan is a graduate of St Xaviers College and a Post Graduate from University of Western Sydney Australia. He is also an Alumni of Indian Business School (ISB) India.

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Richa Katiyar
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