Infibeam Unveils Advit's Social Media ROI

Infibeam announces the much awaited EBook, Social Media ROI by Advit Sahdev. His latest EBook has been launched with Infibeam. It covers a spectrum of modern and important metrics in the world of Social Media marketing.

Online PR News – 17-December-2011 – – Ahmedabad, India; December 15th, 2011: The world of social media has changed the way people live and interact, on the personal and business front. The previous eBooks by the author delved into the different social media tools that permeate various aspects of business. Social Media ROI by Advit Sahdev enriches the diverse knowledge of social media, the intricacies and offers a thorough understanding of the medium. It lays emphasis on metrics and the best ways to measure the returns.

Commenting on the launch, Sachin Oswal, COO, Infibeam.Com said, "Infibeam unveils the much awaited and the fourth EBook, Social Media ROI by Advit Sahdev. Social media is a multifaceted and ever evolving domain. The EBook deals with social media metrics and measurement and their role and influence on different business models, particularly in measuring the returns".

Work without analysis is always incomplete and the latest eBook by Advit Sahdev delves into the metrics and measurement aspect of the world of Social Media. Having delved into subjects like media tools, their role in business modules and more, the recent book talks about the metrics and measurements used to measure returns. Social media marketing is a complex process and the job meticulously done is almost incomplete if the returns are not measured.

Enriched with knowledge from an expert himself, the Social Media ROI has a straightforward approach to understanding the entire scope of social media that spans a broad spectrum of business models.


About Infibeam: is India's leading eCommerce portal with a selection of more than 100 lac products across books, media, lifestyle, gifts, electronics and automobiles. is known for its innovative navigation, lowest prices, free shipping and dedicated customer service. also offers its web-store technology and associated infrastructure as a service to well-known brands and retailers such as NDTV, K Sera Sera, Hidesign, TTK Prestige etc. was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 250 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.

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