Yikes ID Transforms Industry With 'Attach Once, Always There' Emergency Identification To Help Assure Runner, Triathlete And Cyclist Safety

Innovative new personal emergency identification makes it easy for EMT/First Responders to identify, understand known medical conditions/allergies, and family contacts of an injured athlete.

Online PR News – 08-June-2009 – – Los Angeles, CA – yikes ID, Inc., today introduced its first collection of identification products designed to change the way cyclists, runners, and triathletes protect themselves while training.

Yikes ID’s innovative personal emergency identification gear allows athletes to easily include their ID when they workout because only yikes ID’s 'attach once, always there' tags integrate into equipment athletes already use: helmets, shoes, bicycles. “Let’s face it, accidents happen!” said Bruce Temesy, Founder and CEO of yikes ID, Inc. “Competitive cyclists and runners don’t want to remember to wear their identification every time they train, nor do they want to wear products that aren’t part of their normal attire. They’ve asked for streamlined identification that’s always there and yikes ID has delivered!”

The yikes ID Helmet tag is a highly visible identification that integrates into the design of a rider’s helmet by attaching comfortably to the fitting system or chin strap. MSRP: $12.99. The yikes ID Shoe tag easily attaches to one’s running or hiking shoe laces. MSRP $13.99. These custom laser engraved yikes ID tags are the industry’s lightest IDs so performance isn’t impacted. Most importantly, EMT/First Responders quickly recognize the tag’s purpose so if an athlete is injured, they will be promptly identified and receive treatment based on their vital medical needs, while affording friends and family immediate notification.

"I am acutely aware of how important the timely gathering of vital information can be when confronted with an emergency situation.” Said Frank G. Piersol, LAPD Deputy Chief, Retired. “I would not consider leaving home without my yikes ID."

Parents have also embraced yikes ID to protect their children! “My children ride their bikes to school and around town. Of course I worry about them getting into an accident.” Said Yonca Gerlach of Haddonfield, NJ. “I put yikes IDs on my children’s helmets and shoes in case something happens, I will be immediately notified. That’s peace of mind!”

To buy your yikes ID, go to http://www.yikesid.com

About yikes ID, Inc.
yikes ID, Inc. is headquartered in Los Angeles, California. Its Founders are avid cyclists and runners who understand first hand the importance of having visible ID in order to receive prompt medical attention. Yikes ID is also a proud supporter of Livestrong Foundation. Visit http://www.yikesid.com for more details.

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Contact Information
Bruce Temesy
405 Via Chico Suite 10
Palos Verdes Peninsula CA, 90274

888.842.2305

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