FASHION BLOGGER DISCOVERS NEW WAY TO USE TECHNOLOGY FOR BRANDING

San Francisco-based blog TheChicSpy.com has joined forces with Case-Mate, the leader in premium smartphone cases, to launch a new signature line of cases for iPhone and Blackberry models.

Online PR News – 26-January-2012 – – San Francisco-based blogger finds unique way to use technology as a branding tool by taking things into her own hands. TheChicSpy.com has joined forces with Case-Mate, the leader in premium smartphone cases, to launch a new signature line of cases for iPhone and Blackberry models. Created for the trendy, hip and youthful women of all ages, the case design is inspired by The Chic Spy, a fictional character that narrates the style and entertainment blogzine.

“I was thrilled to get my new iPhone 4S and I searched everywhere for a protective case that would also show my style, but couldn’t find anything unique. That’s when I decided to create a custom case with The Chic Spy,” said editor-in-chief Mignon A. Gould. “I knew the quirkiness of the character would be a fun, fresh way to showcase my new phone.”

To kick off the launch of the phone cases, starting today through January 30th, there will be a Facebook giveaway. Fans who visit Facebook.com/TheChicSpy, like the page and register, will have a chance to win an iPhone or Blackberry case.

THECHICSPY.COM is a style and entertainment blogzine narrated from the perspective of a fictional character with stories featuring runway reports, designer profiles, movie reviews, and celebrity interviews.

Case-Mate is the leader in design of fashion-forward premium cases for smartphones and tablets. Since 2006, Case-Mate has grown into a multi-million dollar business, successfully partnering with top retailers. Their products can be found in 76 countries and have garnered top awards and praise.

Beginning February 1st the phone cases will be sold exclusively in the blog’s online store Passport To Chic, featuring cases for the iPhone 4/4S, 3G, and Blackberry Curve 8500/9300 Series. The cases retail between $40-$45 and will be available at passporttochic.bigcartel.com.

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Contact Information
Mignon Gould
THECHICSPY.COM

415-644-8508