Musto Performance Clothing: The Snug Story - Then and Now

Fleece was first introduced to the British market when Keith Musto, founder of the Musto brand, was told about this new fabric that had become a hit in the States through a company called Molden Mills.

Online PR News – 15-February-2010 – – Musto are one of the world’s leading performance clothing brands, providing specialist equipment for sailing and equestrian competitors, amongst others. Their clothing uses the latest technology to help wearers withstand the elements, and back in the mid-80s, the most cutting-edge clothing technology around was fleece.

Fleece was first introduced to the British market when Keith Musto, founder of the Musto brand, was told about this new fabric that had become a hit in the States through a company called Molden Mills. After flying out to America to look at it first hand, Keith used most of his company’s finances to ship a 20ft container full of fleece back to Britain.

This fleece was used to make two products, the Snug Blouson and Snug Shirt. During the design process, the team had decided to use self colour cuff and trims rather then use the combination colour which was around the neck, they felt that this made the jacket look more stylish and modern and added more quality to the product.

These items were the first fleece products to hit the UK market and became very popular very quickly. They were a new and fresh product which had the Musto quality about them. These helped to dominate the core markets and kept the company busy and afloat through the 80’s recession.

Today, the Snug Blouson and Shirt are still two of Musto’s most popular products, selling up to 30,000 items every year since the range was launched. The Snug range now encompasses a whole host of different products, including chaps, neck towels and jackets.

As well as fleeces, all of Musto’s clothing is made using the best technology that allows them to withstand whatever Mother Nature may throw at you. A number of jackets in the outdoor range are made from GORE-TEX® and Windstopper® material, making them water and windproof, as well as highly breathable. Fleece products are made using Polartec® fabric, which keeps the body warm and dries quickly, while jackets with Primaloft® use a patented microfiber structure to help the body retain warmth and conserve energy.

For more information about Musto and their wide range of products, visit the Musto website at http://www.musto.com/.

Notes to Editors:
Musto is the leading performance clothing brand specialising in technical sailing, equestrian and shooting wear, as well as sailing inspired lifestyle clothing. Founded in 1964 by Olympic sailing Silver Medallist Keith Musto, the company has used its intimate understanding of sport and its technical skills to ensure wearers of all Musto products keep dry and comfortable. Musto is committed to providing technical clothing that guarantees maximum performance in all weather conditions.

http://www.musto.com

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