LAW FIRM RETAINS PR FIRM TO PROVIDE MEDIA COMMENTARY

Farrell and Patel responds to press with information in support of clients affected by BP Oil spill.

Online PR News – 01-April-2012 – MIAMI – Farrell & Patel, Attorneys at Law, has hired Ignition Branding, a Tampa-based marketing firm with a broad corporate client base throughout the Gulf states region, to help reach and educate businesses and individuals that have been adversely affected by the Deepwater Horizon explosion and subsequent BP oil spill. The law firm has submitted thousands of client claims in the BP case through their offices in Houston, Miami, Mobile, Birmingham and Fairhope, Alabama. In light of the recent BP settlement in principal, Farrell & Patel is also opening offices this month in New Orleans and Tampa to best serve claimants affected by the nation’s worst environmental disaster.

“News organizations are repeatedly asking us to comment on the case and explain evolving and complex legal options to their audiences in simple and clear terms" said Wesley Farrell, founding partner of Farrell & Patel. "To that end, the PR agency will help us sort through the requests and be more responsive going forward," he added.

And according to senior partner Ricky Patel, the agency will also help the firm monitor breaking news.

"To develop the best strategies for our clients, it's vital that we stay informed with up-to-the-minute information from a broad variety of sources within our field, and across traditional and social media as well," he said.

"This is a fully engaging situation in which a law firm truly needs a communications agency to collaborate on the most important environmental and economic issue facing the entire Gulf region," said Jack Glasure, a PR consultant for Ignition Branding. "From our perspective, this case is not going away soon, in fact, there are many chapters to be written. Affected citizens want more legal news on the BP case, but most media outlets don’t have the staff to conduct the research, or the expertise to comment. We've asked our client to make themselves available for the media, and they've agreed to do so," he added.

About Farrell & Patel
Farrell & Patel, Attorneys at Law, (www.farrellpatel.com) with offices in Miami, Houston, Mobile, Birmingham and Fairhope, Alabama is experienced at representing individuals and businesses in all facets of litigation. The firm is committed to serving the legal needs of clients across the United States. Core practice areas include civil litigation, business disputes, complex franchise litigation, mass tort, real estate, economic damage claims, intellectual property, bankruptcy, tax matters and immigration. Farrell & Patel attorneys hail from a variety of regional and national firms. They are seasoned professionals skilled at providing practical, solutions-oriented counsel. Guided by integrity, they strive to provide clients with the best legal representation available and have the resources, infrastructure and connections to take on the most challenging cases.

About Ignition Branding
Ignition Branding (www.ignitionbranding.com) is a full service marketing and communications agency, retained by clients to conceive and produce campaigns that generate awareness, build brand equity and drive sustained consumer preferences for brands.

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Contact Information
Jack Glasure
Ignition Branding

813-356-0556