Pearl Jewellery House Mikimoto Launches Ecommerce Drive

Mikimoto (http://www.mikimoto.co.uk/) the leading Japanese jewellery house, specialising in the finest quality cultured pearls and exceptional jewellery has launched its brand new UK website and digital marketing initiative.

Online PR News – 03-April-2012 – 19-March-2012 LONDON, UNITED KINGDOM – Mikimoto's new ecommerce website has enabled the company's world famous brand of pearl jewellery to be purchased online in the UK and EU for the first time, launching a new phase of web-based development. Customers can now choose to browse the many categories of jewellery available to be purchased online for home delivery, including pearl earrings, pendants, necklaces, strands, bracelets and rings.

It's an exciting move for the company that was created over a century ago when founder, Kokichi Mikimoto succeeded in creating the world's first cultured pearl.

The developments have seen the introduction of the Mikimoto UK blog. The blog features the latest news about Mikimoto products, and a host of factual based articles on pearl buying. Highlights so far this year include a series of Valentine's blog articles, each featuring a poem referencing the beauty of the pearl, complemented by a recommended item of Mikimoto jewellery for Valentine's Day.

Another series of blog articles were produced in response to customer feedback gained in Mikimoto's London based UK store. The resulting articles explained to customers the different types of pearls available from Mikimoto ('What are Akoya Pearls?', for example), covering their history, origins and production, as well as offering suggestions and buying advice when purchasing their exquisite pearl jewellery.

It's an exciting move for the company that was created over a century ago when founder, Kokichi Mikimoto succeeded in creating the world's first cultured pearl. Since then Mikimoto has become one of the world's finest producers of quality cultured pearls and a world leader in the design of exceptional pearl jewellery, making them synonymous with superior quality; a philosophy that is now being transferred to their digital, online presence.

About Mikimoto: Mikimoto are the leading Japanese jewellery house, specialising in the finest quality cultured pearls, and a world leader in the design of exceptional jewellery, since 1893. Contact telephone: (0)20 7399 9860 (Mon-Fri, 9.30am to 5.30pm, Sat, 10:00am-5:00pm London time) or email: NetStore@mikimoto.co.uk.

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Contact Information
Mariko Oya
K Mikimoto & Co Ltd
179 New Bond Street
London

020 7399 9866

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