World’s Most Famous Popping Candy Brand to Debut Explosive Apple-licious Taste at 2012

Brand New Green Apple Flavor Joins America’s Best Selling Popping Candy Brand Family

Online PR News – 07-April-2012 – NY – Atlanta, GA, April 05, 2012 -- Pop Rocks®, America’s original popping candy brand, announces the May 2012 trade debut of Green Apple Pop Rocks. The new product features the brand’s ultra-popular popping power appeal coupled with a zesty new apple flavor with mildly tart overtones that Pop Rockers and candy lovers are sure to embrace and enjoy. Pop Rocks Inc. will showcase the new flavor along with its perennial favorites May 8th -12th at the Sweets & Snacks Expo, Booth 1215, in Chicago, IL.

Scheduled for consumer availability in time for the summer vacation and back-to-school retail seasons – the fresh new Green Apple flavor packaging graphics will combine the brand’s iconic black background with bold fluorescent green colors that will pop off retail shelves. The .33 oz. packets will carry an SRP of $.79 each and ship to retail in 24 count display boxes. Green Apple will bring the total count of sugar-free, seasonal, and standard / year-round Pop Rocks flavors to fifteen – representing the largest selection of flavors in the brand´s history.

Introduction of, and on-going support for, the new Green Apple flavor will include an array of Internet activities, hosted on Pop Rocks’ extremely popular website and facebook page, as well as traditional trade and consumer public relations and marketing. New to Pop Rocks packaging, each pack of Green Apple will display a QR code on the back that consumers can scan with their smart phone to be linked directly to the company website. Both www.pop-rocks.com and www.facebook.com/PopRocksCandy are widely acknowledged as entertaining and engaging interactive destinations for Pop Rockers of all ages. These official Pop Rocks web and facebook sites each feature exclusive games, fun facts, recipes, and pop culture posts as well as up-to-date Pop Rocks news items and reports on brand activities and the latest promotions.

For more than two generations, Pop Rocks’ wide array of flavors and products continue to be an especially welcome find on retailers’ shelves. The year-round Pop Rocks line-up now includes Green Apple plus Original Grape, Original Cherry, Strawberry, Sugar Free Strawberry, Watermelon, Tropical Punch, Bubblegum, Rich Milk Chocolate, Cotton Candy Explosion, Blue Razz, Xtreme Sour Berry Blast and Xtreme Savage Sour Apple – with seasonal availability of Pumpkin Patch Orange and Candy Cane. In addition, the line includes Pop Rocks Dips – popping candy and lollipop combos -- in Sour Strawberry, Sour Apple and Blue Raspberry flavors.

About Pop Rocks:
The one and only original popping candy brand, Pop Rocks, is America’s best-selling popping candy and has been enjoyed by an ever-growing variety of loyal confections lovers of all ages since the 1970´s. Throughout its 35 year history, year after year, Pop Rocks has been a mainstay of American pop culture having spawned one of the most infamous urban myths of all times. It has also been featured prominently in movies such as Urban Legends – the Movie and on television episodes of Scrubs, The Simpsons, How I Met Your Mother, Myth Busters, Big Brother, VH1’s I Love the 70s, That 70s Show, MTV’s Parental Control, Nickelodeon’s iCarly, and numerous others. Additionally, Pop Rocks have become a mainstay as an ingredient in gourmet food recipes and drinks.

Bursting with delicious flavor and its signature sizzle, Pop Rocks are available wherever candy is sold. Become a fan of Pop Rocks by visiting and “Liking” the brand’s official facebook page at www.facebook.com/poprockscandy .

Contact :
Steven Style
The Steven Style Group
New York, NY
212-465-1290
stevens@stylegroup.com
http://www.stylegroup.com

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Contact Information
Steven Style
The Steven Style Group

212-465-1290