Email Shots Do Still Have A Part To Play In Modern Marketing Campaigns, Says Punch

Businesses should still include email shots into marketing strategies where appropriate, says public relations agency, Punch Communications.

Online PR News – 05-April-2012 – London, UK. – The continual evolution of consumer habits and trends has seen social media become a major and highly impactful element in many a marketing campaign. However, despite the real-time engagement and ability to reach out to an audience multiple times a day, businesses should still include email shots into marketing strategies where appropriate, says public relations agency, Punch Communications.

In years gone by, email shots were a relatively simple means of reaching a mass database of contacts with a click of a button. They were a way of informing customers and brand evangelists about company news, new products and what’s going on in the sector. However, as this can now be achieved quickly and effectively through social media, some businesses and PR agencies alike have negated email shots as part of their campaigns.

Social media has changed the way consumers communicate with one another which has concurrently led to businesses following suit and jumping on the ‘social bandwagon’ – about 38 million according to recent figures. It offers a platform which millions engage with multiple times a day but businesses have to understand and act according to the habits and preferences of their target audience, rather than following general trends automatically.

Ben Leuty, account manager at, PR company, Punch Communications, commented: “Email shots are less popular than they used to be as a result of social media and the efforts social media agencies are putting into their campaigns. But, they shouldn’t be ignored all together – certainly if that’s the preferred means of contact of the target audience. Despite Facebook alone having over 800 million users, there are still people that aren’t signed-up or rarely interact with social platforms, but check emails every two minutes. Of course, if this is representative of the target audience, email shots are still the most effective means of reaching them and achieving an appropriate return on investment.”

With the way online PR is evolving, social media has a longevity that perhaps the email shot does not but today, businesses may lose out if they transfer all their efforts to trying to build a large and engaged social community. Understanding what the audience wants is the only way of determining which is most suitable and this is representative of many aspects of running an effective and profitable business.

Ben continued: “Until interest in email shots dies out altogether, they can still serve their initial purpose and return results. As such, email shots do have a place in marketing strategies but, only when they will be gratefully received by the audience.”

Punch Communications is an integrated traditional, social media and SEO PR agency. For more information, please visit www.punchcomms.com

-Ends-

Punch Communications is an integrated traditional, social media and SEO PR agency. For more information, please visit www.punchcomms.com

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Ben Leuty
Punch Communications

01858 411600

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