Extentia Launches All-New Application to Showcase Artworks on Mobile

The ‘Dashavatar’ Application for iPad is the First of its Kind for Promoting Art

Online PR News – 22-April-2012 – Pune/Maharashtra – April 16, 2012 – Extentia has announced the launch of a mobile application to showcase art on mobile. Titled ‘Dashavatar’, the application displays a series of paintings by the eminent artist Bharat Tripathi. As the name implies, they depict each of Vishnu's ten incarnations, per Hindu mythology. Dashavatar is the latest of Tripathi’s works.

The application was unveiled by Mr. B.W. Roberts, former principal of the Bishop’s School, Pune - Mr. Tripathi’s alma mater. The launch event was attended by patrons of art, mobile developers, and executives from the city’s technology companies.
View pictures

The application represents innovation in presenting premium art, and enables it to reach a vast audience worldwide on mobile. Users can view each of the Dashavatar paintings on their iPad devices, look up information on each one, learn more about the artist, and see a gallery of other paintings.

The application was built by iXtentia, the mobile application development division of Extentia, with inputs from the company’s acclaimed Design Studio.

Features
• Slide Show – to view each artwork screen at a slow pace
• About – for a brief introduction of each avatar.
• Gallery – displays 25 other works by the artist, Bharat Tripathi
• Information – for more about the artist

‘We are excited to associate with art, and help artists quickly reach a global audience through the mobile medium,’ said Umeed Kothavala, CEO, Extentia. ‘Dashavatar is among the earliest art focused mobile applications. It represents the power of the confluence of art and technology - artists can now use the mobile medium to reach beyond immediate audiences’

‘The launch of Dashavtar on iPad is a momentous occasion. I think it’s an excellent way to showcase Indian art to the outside world,’ said Bharat Tripathi. ‘I have exhibited my work across India several times, and am delighted take advantage of the latest in mobile technology to reach out to patrons worldwide’.

Availability
Immediate.
Download from the Apple App Store at http://itunes.apple.com/us/app/dashavatar/id494210840?mt=8.

About Extentia Information Technology
Established in 1998, Extentia is a global software development and consulting organization delivering IT solutions to clients throughout Europe, North America, the Middle-East, and the Asia Pacific region. With strong technical skills in Microsoft and open source technologies, Extentia has experience across multiple sectors including education, travel, healthcare and finance. The company also offers professional online marketing services that include SEO, SMO, and app store marketing.
www.extentia.com

About iXtentia
iXtentia is a division of Extentia Information Technology that focuses on Apple, Android, Windows Phone, BlackBerry, and other mobile technologies. The team has significant expertise in the development, design and support of mobile applications. iXtentia also offers marketing and promotional services for mobile applications, with applications for the iPhone /iPad listed among the top 200 on the Apple App Store.
www.ixtentia.com

About the Artist
Bharat Tripathi is a Mumbai based artist, and is a former income tax commissioner. His works are very conceptual and thematic. They draw inspiration from Indian mythology and are presented in figurative abstract form. Dashavatar’ is his second solo show.
Tripathi has participated in several group shows and has been invited to participate in various art camps in India and abroad. His works were part of a traveling show (2010-2011), and were exhibited in 18 major cities of India. They were then displayed at the Lalit Kala Academy, New Delhi. These works are now a part of the National Archives. One of Tripathi’s works is featured in the Coffee Table Book on Art released by the President of India on July 15, 2011 | www.bharattripathi.com

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Contact Information
Venkat Srinivasan
Extentia Information Technology
Koregaon Park, Pune 411001,
Pune Maharashtra, 411001

Tel: +91-20-26154811