Heart & Core Releases New Version Of Ultimate Support Sports Bras And Tank Tops, Made In The USA

Outfitting the sports bra market with a variety of band and cup sizes and several colors, this design offers three options for the highest impact support for larger bra sizes.

Online PR News – 09-May-2012 – ST. LOUIS PARK, Minn. – heart & core Athletic Apparel, LLC, today launched its new collection of Ultimate Support sports bras, with a patented design to help lift, encapsulate (separate) and compress women in true bra sizes to shape their figure and help lift to a healthy, comfortable and flattering level.

The Ultimate Support design is unique to the market in the fact that many bras only encapsulate or compress the active female, where this design takes care of comfort and the shape that women desire, as scientists suggest is the most effective bra*. The bras have a stylish, sporty edge so that all women feel confident wearing the products

Each of heart & core’s products feature the patented design (support, encapsulation and compression) with attention to comfort and addressing common complaints—lift without underwire, molded cups that shape without irritating seams, strong yet soft VELCRO® and padded, adjustable straps, with soft, rounded edges.

Ultimate Support Sports Bra
• Classic pullover style with racerback design to give it a sporty look so it can be worn alone or under a tank.
• Front panels wrap around and VELCRO® in place to customize fit of band.

Ultimate Support Sports Bra PLUS
• Hidden side-opening style to facilitate easy pull-off after a sweaty workout, with racerback design to give it a sporty look so it can be worn alone or under a tank.
• Front panels wrap around and VELCRO® in place to customize fit of band

Ultimate Support Tank Top
• Amazing ultra-supportive sports bra design within a tank top gives you all the boost you need—no extra bra required.

The new products accompany a new website and brand image at www.heartandcore.com.

The bras sell at select retail stores and gyms, as well as at www.heartandcore.com.

*Articles noting the proper support and need for this design:




About heart & core Athletic Apparel
As sisters concerned about women's health and wellness, Jen Swendseid and Lara Severson developed heart & core Athletic Apparel. They saw the need for new products when shopping for a sports bra with their mother, and finding limited options in size and style. Their mother was looking for a sports bra, but she — and other breast cancer survivors like her — does not wear underwire, and couldn't find high-impact support without it.
With all of this in mind, they designed a line that looks at the wants and needs of all women. Their gear provides unparalleled support and style, exceptional quality and unique designs that genuinely promote the health and wellness of EVERY woman. heart&core is 100% focused on fit, function and fashion.

heart & core's signature line includes high-quality pieces for every level of female athlete—the company simply wants to provide a comfortable, fashionable experience for women while wearing these pieces in the gym, or on the street.

Jen is a certified personal trainer and massage therapist, who has worked with female clients for years and listened to their concerns with sportswear. She is the brainchild of the company, carefully developing heart & core's designs to the highest standards. Jen continues to research sportswear and fashion as she works on expanding beyond the signature line.

Lara is a marketing communications specialist, who has written about a variety of products, with a background in journalism, graphic design and marketing. She created heart & core's original logo and brand, and worked with a boutique firm in the update of the brand and site. Lara continues her market research to understand what women are seeking in sportswear and how to best promote the unique qualities of heart&core's mission and product line.

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Contact Information
Lara Severson
heart & core Athletic Apparel


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