Overland Footwear’s New Riccarton Store Adds A New Touch To A New Zealand Favourite

With 20 years of experience in the New Zealand retail landscape, Overland Footwear’s latest store introduces a new look to a brand which has become a household name.

Online PR News – 16-May-2012 – Auckland, New Zealand – Auckland, New Zealand, 15th May 2012 – With 20 years of experience in the New Zealand retail landscape, Overland Footwear’s latest store introduces a new look to a brand which has become a household name.

With the opening of its new Riccarton location today, Overland Footwear is celebrating it’s heritage and embracing the look and personalised service that came with visiting a traditional shoe merchant.

Moving across the corridor from their previous location in Riccarton Mall, the new Overland Footwear site boasts a 220 square metre floor space adorned with vintage furnishings, rich wooden floors and a lounge space where customers can relax and try different shoes and sandals from Overland’s extensive footwear range.

In an effort to personalise the shopping experience, dedicated men’s and women’s entrances lead customers to the ranges they desire.

Managing Director Shane Anselmi sees the separate entrances as a key move in the success of a store. “In this larger space we have the opportunity to celebrate the history of our company, and the relationship we have with our customers. We have always had a men’s clientele, and wanted to give them a space of their own to browse our collection.”

The shared lounge area rejoins the two sections of the store, with striking black and white tiles, rich mahogany tables and plush vintage style loungers adding to the heritage feel of the store.

The striking floor-to-ceiling vitrines house Overland’s winter 2012 collection, with pools of light showcasing the immaculate detailing of each piece. Now, shopping dress shoes or women's boots would be more fun with this kind of setup.

Leading Overland’s direction since day one, Anselmi sees the evolution of Overland Footwear as a positive one. “We saw this as a great opportunity to step back and reexamine the footwear industry and how we as a brand could better serve our customers. The Riccarton store allows customers to interact with the Overland brand in a polished and relaxed environment.”

For further information or images please visit www.overlandfootwear.co.nz

About Overland Footwear:

Overland Footwear features an extensive collection of high quality shoes at their website. Their wide range of shoes and boots are available in a variety of colours, patterns and designs. One can choose to buy shoes online from their website. They pay sincere attention to every detail, thus offering the best range of quality fashion footwear. They have a team of experts who strive to meet and exceed your expectations. As a premium online store, Overland Footwear offers boots, wedges, womens handbags, dress shoes, high heel shoes and more.

Contact Details:
Stella Terrell
Marketing Assistant
16-18 Eden Street
Newmarket 1023
Ph: 09 524 5199
Fax: 09524 1670

Contact Information
Stella Terrell
Overland Footwear Company Ltd
16-18 Eden Street Newmarket
Auckland Auckland, 1023

+64 (0) 9 524 1805