WineGavel’s Wine Auction Features Rare “Marilyn Merlot” Vintage

1985 1st Edition Bottle Coincides with 50th Anniversary of Marilyn Monroe’s Passing

Online PR News – 22-May-2012 – San Francisco, Calif. – Fifty years ago the world was rocked by the untimely death of legendary Hollywood starlet Marilyn Monroe. Many things that bore her likeness quickly became collector’s items, and wine was no exception.

Specialty auction house WineGavel will recognize the historic half-century anniversary of the actress’ death by including in their May auction a rare 1st edition 1985 bottle of Marilyn Merlot from the stand up vertical series.

“This specific series of wine is prized for the unique labels,” said WineGavel president Matt Carson. “For pop-culture collectors, it is a highly sought after item and is also a wonderful gift for the die-hard Marilyn Monroe enthusiast. This is the most valuable vintage in the set with the starting bid at only $700. Other bottles of this same vintage have retailed for as high as $1,000.”

Much of the collection in the May online auction comes from a Bay Area couple who have been dedicated wine drinkers and collectors during the 70’s through the 90’s. Each wine was chosen carefully based on drinkability and enjoyment and provenance is pristine; all bottles were properly stored in a temperature-controlled home cellar.

“Our auctions provide an opportunity for the seasoned collector and true wine aficionado to obtain rare wine treasures with ease,” said Carson. “Every bottle offered is thoroughly inspected and of sound provenance.”

WineGavel will also offer other varietals from the Marilyn Merlot series, ranging anywhere from $70 to $900.

WHO: WineGavel Fine Wine Auctions
WHAT: May Online Auction
WHEN: Open for bidding Tuesday, May 15th until May 31st, 2012
INFO: Visit www.winegavel.com, call 800-774-2130 or email customerservice@winegavel.com
PRESS: Contact the Larose Group at 650-548-6700 or via email at lrosinski@prmagic.com

About WineGavel Fine Wine Auctions
WineGavel is a specialty auction house based in San Francisco, California. Founded in 2009, the company has conducted more than 150 live and online auctions with a focus on fine and rare wines. In March 2012, WineGavel implemented new ownership and management in order to better serve its valued customers. With the wine department and staff having over 100 years of combined experience in fine and rare wines, WineGavel’s goal is to establish an experience as seamless and fun as possible in ultimately tasting delectable and savory vintages. Every single bottle offered through its dynamic auction format is thoroughly inspected and of sound provenance.

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Contact Information
Liz Rosinski
WineGavel Fine Wine Auctions

6505486700