Book on Fundamentals of Intellectual Property (Fun IP)

Dr. Kalyan, a leading IP expert in India has written a short book on fundamentals of IP, Fun IP, primarily aimed at any person interested in learning about Intellectual Property in general.

Online PR News – 28-May-2012 – 24/5/2012 Bangalore, Karnataka – Dr. Kalyan, a leading IP expert in India has written a short book on fundamentals of IP, Fun IP, primarily aimed at any person interested in learning about Intellectual Property in general. Through Fun IP, Dr. Kalyan has made intellectual property learning easy and enjoyable. It is a book meant for any person looking to learn intellectual property fundamentals with the help of interesting examples and case studies. It covers complicated subjects such as copyrights, patents, trademarks, trade secrets and designs in simple language and illustrations. Other forms of IP such as Geographical Indications, Plant Varieties, and Traditional Knowledge and so on are also adequately addressed in the book. In addition to basic concepts, the book weaves together business practices, recent trends and strategies. Creative commons and open source related strategies are also addressed in the book.

The book gives an insight into various facets of IP by covering the interests of creators, businesses, government and the common man. Starting with an introduction to the IP system; the book deals with specific species of IP individually. After giving an overview of the basic concepts, it expounds various contemporary issues and debates around the concepts. In summary, the book narrates the IP story by weaving together background information, concepts, cases, experiences and public perceptions. The story is told by a leading Intellectual Property Expert through the eyes of a common man
Speaking about the book, Dr. Kalyan said, “IP is today relevant to everyone. While decent books are available for law students and lawyers, I have not come across a good book that helps technical and management professionals and students understand the subject with ease. This book is meant for any one, irrespective of the stream, interested in learning IP."

The details of the book are available at www.funip.net. In just one month of its publication, the book has received excellent reviews. It is available in both eBook and hard copy formats. If you are looking to learn IP, this is a good pick for you.
Happy Reading!!!

Visit www.funip.net for reviews on the book.

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Contact Information
Dr. Kalyan C. Kankanala
Brain League IP Services Pvt Ltd
No 40, 1st floor, 3rd main road, JC Industrial Estate, Near Metro Kanakpura road
Bangalore Karnataka, 560062

0802686414