New Haven Cash Register Company Launches Next Generation, Easy-to-Use POS System for Food Service

Innovative CT-based Company with Sixty-Plus Year Tradition of Restaurant and Retail POS Service and Support Now Offering Integrated NCC Reflections System

Online PR News – 10-June-2012 – Hamden, CT – New Haven Cash Register Company, a leading
provider of innovative, cost-effective, electronic cash registers (ECR) and
point-of-sale (POS) systems for the restaurant and retail industries, has
launched its latest technology offering, the NCC Reflection solution.

Reflection is a fully integrated POS solution combining state-of-the-art,
feature-rich software; an embedded operating system that eliminates virus,
malware and spyware threats; and an elegant graphical user interface (GUI).
It provides non-technical restaurant owners with a simple and intuitive
solution that features high reliability, application flexibility, and an
extremely attractive cost of ownership.

"As part of our continuing, 60-plus year commitment to provide the
Connecticut restaurant and hospitality industries with the utmost in POS and
ECR service, product selection, and support, we are delighted to add the NCC
Reflection solution to our line card," said Arthur Rosenbaum, president and
chief executive officer of New Haven Cash Register Company. "The
always-connected, highly-secure performance profile of the product dovetails
with our "smart-growth" strategy of providing Connecticut-based foodservice
businesses with superior, cost-effective technology that delivers real and
lasting bottom-line results and operational efficiencies."

Specifically designed to handle all types of transactions safely and
securely, including high-speed gift and credit card processing, the
Reflection system is PCI DSS (Payment Card Industry Data Security Standard)
compliant and features an innovative, no single point of failure
architecture that eliminates the need for a single "master' server or
terminal. If a workstation fails, any other terminal can retrieve the order,
since all orders are distributed to all stations at the end of each
transaction. If a kitchen printer fails, all orders automatically get
transmitted to the designated 'back up' printer allowing your operation to
continue without interruption or downtime.

Combining a feature set that rivals more expensive PC-based systems,
Reflection has the functionality to meet the demands of any restaurant
operation from small, quick service outlets to larger, full-service

Summarized Best-of-Breed Features:

No Single Point of Failure
The NCC Reflection is equipped with the most sophisticated,
terminal-redundant network on the market. Using integrated high-speed
Ethernet, all system information is replicated on every terminal across the
TCP/IP network. If a terminal is removed from the LAN, all information is
automatically synchronized when the terminal re-enters the network. There is
no single point of failure with Reflection which removes the typical and
costly downtime associated with POS hardware failure.

Integrated High-Speed Credit and Gift Card Processing
New Haven Cash Register Company's Reflection offering comes complete with
seamlessly integrated, secure credit and gift card processing. The benefit
of this integration is fast, simple, and highly-accurate financial
transactions which reduce customer authorization waiting time from 20-25
seconds on average to just 3 to 5 seconds when using a high-speed (DSL or
Cable) connection. Compatible with a variety of credit card payment
processors, New Haven Cash Register recommends Mercury Payment Systems for
optimum rates, service, support and PCI DSS security compliance for your
Reflection system.

Optional Back Office Software
When more advanced sales, labor, inventory, and management reports are
required; the optional PC Workstation can be utilized to extend Reflection's
capabilities. A powerful Microsoft WindowsR 7 software package designed to
extend POS management functions onto a back office PC, PC Workstation
resides on an in-store PC and communicates in real-time with the POS
terminals across the LAN to provide extensive sales and labor reporting
functionality as well as data archiving.

Cloud-Based Reporting
NCC Reflection has a wide range of real-time reports. Reports can be
obtained locally at each station or on the back room PC if equipped with the
optional PC Workstation software. Report data can also be exported, stored,
and communicated via the "Cloud" when management wants more than simple
"end-of-day" report uploads but does not want or have in-house servers and
IT staff. The Cloud-based reporting option allows restaurant personnel to
securely and automatically upload each day's data to highly-secure, remote
servers to facilitate more in-depth, centralized analytics, current and
historical reporting functionality, and multi-location collaboration.

An integrated Inventory system accurately tracks product and ingredient
usage by way of Recipe Definitions and Product Mix information. Item count
down feature can signal the wait staff that a particular product is no
longer available, while Inventory Reports provide usage details and food
cost information.

Text/E-Mail-Based Loyalty Program Using Sundrop Mobile
To augment Reflection's ease of use and assist restaurant owners in
developing effective customer retention programs, New Haven Cash Register
offers innovative, card-less, loyalty solutions from Sundrop Mobile.
Specifically designed to use a consumer's mobile number as their "loyalty
card, this innovative service allows merchants to rapidly build large,
opt-in customer databases at the point of sale and then enables merchants to
market to these customers with targeted SMS (short messaging service) text,
email, voice, and social media communications while fully measuring the ROI
of every campaign.

About New Haven Cash Register Company
Headquartered in Hamden, Connecticut, New Haven Cash Register Company has
provided innovative point of sale systems and cash registers to
Connecticut-based restaurant and retail businesses for over 60 years. We
specialize in providing solutions that are individually tailored to meet the
specific operational and budgetary requirements of each and every customer,
and offer a full range of implementation, support, and on-site services that
deliver real and lasting business benefits including improved operational
efficiencies, increased cash flow, and enhanced customer satisfaction.

As one of the original members of the Retail Solutions Providers Association
(RSPA), the industry group representing cash register and point of sale
resellers and vendors, New Haven Cash Register Company carries a complete
line of superior point of sale (POS) and electronic cash register (ECR)
solutions. The Company is RSPA certified for meeting the association's
highest standards for performance and service and adheres to all PCI DSS
compliance regulations related to credit card security.

To learn more about New Haven Cash Register, including our
industry-recognized technical support, please contact us at or call (888) 972-7767.

All company, brand, and product names referenced herein may be trademarks or
registered trademarks of their respective owners.

For Additional Information, Contact:
Bill Pankracij
Marketing & PR Manager
Phone: (203) 287-2977


Contact Information
Bill Pankracij
New Haven Cash Register Company
2546 State Street
Hamden CT, 06517

(203) 287-2977