Evans’ collection of plus size jeans is now in stock. As well as classic straight leg and bootcut styles in indigo, light denim and black there are also more trend-led pairs such as cropped and coloured to be found. And they’re just in time for high summer.
Online PR News – 13-June-2012 – London – Evans’ collection of plus size jeans is now in stock. As well as classic straight leg and bootcut styles in indigo, light denim and black there are also more trend-led pairs such as cropped and coloured to be found. And they’re just in time for high summer.
Because Evans’ centre their styling on the four main body shapes – Apple, Pear, Busty and Hourglass – each of their jeans is designed to suit at least one of the figure types. There’s even a range that have been cut especially for the Pear shape as Evans understand that shopping for jeans and trousers when someone has fuller hips, legs and bum can be a bit tricky.
Coloured Plus Size Jeans
Coloured denim is a huge trend on the UK high street at the moment. Evans are maximising on this look – loved by celebrities such as Cameron Diaz and Kim Kardashian - with a fabulous lot of plus size jeans in popping brights and refreshing pastel colours.
Turquoise, purple, deep pink, rust and blue will life an outfit at anytime of year. They’ll partner up effortlessly with black and white and almost any plain colour top for a statement colour block look. Or for the more adventurous, a well-picked printed top is guaranteed to get a head-turning look.
Jeans in mouth-watering colours will refresh any capsule collection in an instant. They’re full of breezy, spring/summer appeal and require little styling simply because they’re so lovely– the gorgeous mint, coral and lilac tones speak for themselves.
Cropped Plus Size Jeans
Cropped jeans are the other major denim trend in British fashion for this season. Brimming with laid back, summer chic their main draw is that they can be worn with flats and heels alike and work wonders for calves and ankles thanks to their shaping and elongating qualities - wedge heels and espadrilles are a particularly flattering choice.
These summer-ready cropped jeans and trousers also come in delicious shades of coloured denim as well as standard denim washes. Some of Evans’ cropped jeans have tummy control panels so it’s easier than ever to get a smooth and flattering look.
Evans is the UK’s leading retailer and shape expert for plus size women. With over 80 years experience on the British high street, they specialising in dressing women according to one if four main figure types: Apple, Pear, Hourglass, and Busty.
As well as understanding the specific needs of the fuller figured female, they understand her sensitivities around shopping and know how tough it can sometimes be to find clothes that fit and flatter. They also grasp her view on body image and design clothes, shoes, lingerie and accessories to instil confidence and make her look and feel amazing.
Inspired by current trends and classic looks, their clothes are high quality, fashionable, sophisticated and easy to wear encompassing everything from work wear and leisure wear to special occasion outfits, lingerie and sleepwear.
Many of their pieces feature discrete, figure-fixing and comfort-giving solutions that don’t compromise on looks. They have different width shoes, bras with straps that won’t dig and a range of items cut especially for the Busty and Pear shape bodies.
Also, Evans is also the first plus size brand to bring high end fashion to the high street with their designer collaboration range, Clements Ribeiro Swan.