Event Report: Carkhana - Pidilite Car Care Workshop Bangalore 2012

Carkhana.com, India’s leading automotive e commerce portal in alliance with Pidilite Industries Limited’s Automotive Division, conducted a Car Care Workshop in Bangalore on 26th May 2012 .

Online PR News – 19-June-2012 – Delhi – http://www.Carkhana.com, India’s leading automotive e commerce portal in alliance with Pidilite Industries Limited’s Automotive Division, conducted a Car Care Workshop in Bangalore on 26th May 2012. Pidilite has its own line of Car Care and Engine Additives products under the “MOTO MAX” and “CYCLO” brands which has made the famed Fevicol company a petrol-heads paradise.

Mr. Shiva Raj Mehra, Head Marketing, Auto Grooming and Workshop from Pidilite Industries, Mumbai who is an industry veteran with over 15 years of work experience in sector leading companies likes Pepsi, Gillette etc hosted the workshop, of which the real agenda was to educate the audience with advantages and features of the products.

Hotel Ramada, in the heart of the vibrant city of Bangalore was the appropriate venue for the workshop. Select petrol-heads including owners and country heads of leading automotive product companies, Senior Automotive Journalists, Professional Race drivers, Royal Enfield club members and other Auto enthusiasts were invited. The event started off with the introduction to the entire Moto Max range of products for interior and exterior car care. The Exterior Car Care products showcased were Motomax Cream Polish, Care Shampoo, Tire Foam, Bumper Black, Paint Sealant and the ever useful Glass Cleaner while the interior ones were Dashboard Polish, Protectant spray and Max Clean. Apart from Car Care, an array of Engine Care and Maintenance products were introduced like the Cyclo Motor Flush, Oil Treatment and Max 44.

The session was enhanced by the Auto Mania Express, the express version of Carkhana’s famed Online Auto Quiz. 15 diverse automotive questions were presented to the audience and multiple prizes were distributed to the winners.

Post the session, a live demo- “15 minutes to a shining car! “ was conducted to highlight the real time application and ease of use of the Moto Max range of products. This session also led to achieving real-time feedback from the automotive enthusiasts that earmarked the success of the workshop. All the members of the workshop were presented with FREE Car and Engine Care Kits of over INR 1000 as a kind gesture to appreciate their participation.

About Pidilite Industries: Pidilite Industries Limited is the largest adhesive manufacturer in India. It also has worldwide presence in adhesives, art material and industrial chemicals. Pidilite's most famous product is the Fevicol range of adhesives. Its other famous brands are Dr. Fixit, Cyclo, Ranipal, Hobby Ideas, M-seal and Acron. Pidilite Industries also offer worldwide renowned car and bike care products under the “MOTO MAX” and “CYCLO” brands. For more information check http://www.pidilite.com/.

About Carkhana: Carkhana.com is India’s leading e-commerce portal for the automotive industry with over 20+ partner brands, 250+ products, FREE Shipping pan-India and a dedicated customer care team. For more info, check http://www.carkhana.com, the official blog at http://www.carkhana.com/blog. Its official page on Facebook is http://www.facebook.com/carkhana and its twitter handle is http://www.twitter.com/carkhana .

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