Posiq's Powerful Restaurant Customer Relationship Management Software Builds Diner Loyalty With Tracking Tools for Aldelo Point-of-Sale Systems
Online PR News – 09-July-2012 – Modesto,CA – – Aldelo, LP., the leading provider of field proven, feature rich, and easy to use restaurant POS software solutions for the hospitality industry, today announced that it has certified Posiq’s customer relationship management platform, PosiqCRM, to integrate with Aldelo’s AFR point-of-sale system.
Aldelo’s certification of PosiqCRM offers restaurants never-before-seen marketing integration, streamlined loyalty tracking, and deep analytics on guest behavior.
Posiq’s customer relationship management (CRM) technology enables the analysis of customer data and the management, delivery and redemption of mobile and web offers and discounts at the restaurant point-of-sale (POS). The combination of PosiqCRM and Aldelo allows restaurant to identify offers that attract guests, calculate check averages and trends, track repeat visits and reward loyal guest behavior.
“This certification will provide restaurants using the Aldelo For Restaurants POS platform the ability to better gauge customer trends, build cross-selling campaigns and generally improve overall customer engagement across multiple channels, such as web, mobile and at the register,” said Harry Tu, CEO of Aldelo, LP. “There are many loyalty card and group discount companies entering the market, but Posiq delivers true value for restaurateurs in its integration of comprehensive CRM and digital marketing with our POS system.”
The PosiqCRM application is especially appealing to restaurants that rely heavily on the POS, as it engages customers with instant, on-site targeted promotions based on real-time dining and purchase data.
“Running a restaurant business without a deep understanding of guest analytics is like flying an airplane without gauges. By the time you know you have a problem, it may well be too late,” said Rick Onyon, CEO and founder of Posiq. “The one-two punch of Aldelo’s POS platform and PosiqCRM represents an invaluable combination of intelligent, nimble technologies that allows restaurants to monitor and truly understand guest behavior in real time so they can anticipate trends, manage customer preferences and respond to sales opportunities in real time.”
PosiqCRM is a SaaS solution that connects in real-time with Aldelo for Restaurants POS installations. It is a highly customizable solution suitable for a single independent restaurant or a multi-unit enterprise with thousands of restaurant locations.
“Posiq’s ability to enable customized mobile and web promotions based on in-store customer behavior makes them an ideal POS partner to provide effective, revenue-generating connections with diners,” added Tu.
The Aldelo For Restaurants software suite is a proven solution for thousands of restaurants and quick service operations around the world, offering software that enhances the customer operation and has an intuitive design. Aldelo’s products are based on an open architecture, allowing the customer choices when it comes to hardware selection.
About Aldelo: Aldelo, LP. develops software solutions for the hospitality industry and is a leading provider of point of sale and management systems for independent and chain establishments, including restaurants and food and beverage operations in hotels, resorts, and clubs. Aldelo has over 75,000 installations in 15 countries and manages a worldwide distribution network of more than 400 dealers, which enforces the company's international position. The Aldelo® For Restaurants and XERA POS software suites offer a complete set of solutions to effectively manage restaurants of any size, earning a reputation for innovation and excellence by meeting and exceeding the needs of its customers. To learn more about Aldelo, LP., visit www.aldelo.com.
Posiq provides practical and relevant customer relationship engagement and management tools for the restaurant and hospitality industry. Posiq’s innovative PosiqCRM software combines social, mobile and open cloud technologies with existing restaurant POS systems to improve understanding of customer behavior and preferences and create opportunities for increased revenue. Posiq delivers simple-to-use and effective POS-ready software to enable diner insights, promotional outreach, campaign efficiency reports and financial measurement.
Posiq was launched in 2011 by Richard Onyon, a technology industry veteran – who also happens to own a successful restaurant & pub in San Jose, CA. You can meet the rest of the Posiq Team http://posiq.net/about-us/press, or follow us on http://www.facebook.com/Posiq and http://twitter.com/posiq/.
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Nancy Y. Brown
Director, Sales and Marketing
Director, Public Relations