Data Informed Posts New Article — “KSL Media Uses Tableau to Deliver Ad Campaign Analytics”

Dedham, Massachusetts – July 12, 2012

Data Informed announces a new article, “KSL Media Uses Tableau to Deliver Ad Campaign Analytics and Reporting” available in the technology section of the online publication.

Online PR News – 13-July-2012 – Dedham, MA – As data-driven marketing rises in importance, KSL Media developed dashboards using Tableau Software business intelligence and visualization tools to analyze the effectiveness of ad campaigns. In the past, this type of analysis was constricted to Excel thus making it extremely difficult to gather insights or analyze them in real time. Tableau’s software has enabled KLS to better track and optimize their clients' media investments.

The article is located at: http://data-informed.com/ksl-media-uses-tableau-to-deliver-ad-campaign-analytics/

About Data Informed:
Data Informed is the leading resource for business and IT professionals looking for news, in-depth case studies, expert insight, best practices, and product analyses to plan and implement their data analytics and management strategies.
Data Informed gives decision makers perspective on how they can apply big data concepts and technologies to their business needs. With original insight, ideas, and advice, we also explain the potential risks and benefits of introducing new data technology into existing data systems.

About WIS Publishing:
Data Informed is published by Wellesley Information Services (WIS). WIS is a publishing and training organization that supports business and IT professionals worldwide by giving them many different resources to optimize their investment in technology. Our goal is to provide the tools and information people need to be better and more productive, as well as to inspire them to continuously develop themselves professionally. For more information, please visit http://www.wisinc.com.

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Richard Carroll
WIS Publishing
Dedham Massachusetts, 02026
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