An investment in the game portal Games.de marks the latest stage of Hamburg-based VC firm iVentureCapital’s ambitious expansion strategy.
Online PR News – 16-August-2012 – Hamburg/Germany – An investment in the game portal Games.de (www.games.de) marks the latest stage of Hamburg-based VC firm iVentureCapital’s (www.iventurecapital.com) ambitious expansion strategy. Following recent venture capital investments in game developers MobileBits (www.mobilebits.de), Farbflut Entertainment (www.farbflut.com with online games www.bumrise.com and www.knastvoegel.de) and Infernum (www.infernum.com), as well as the establishment of the ‘Games Performance Network’ TrafficCaptain (www.trafficcaptain.com), the portfolio now for the first time includes an editorially compiled game portal. After its relaunch ahead of the gamescom trade show, Games.de offers a selection of more than 3,200 social, casual, online, mobile, computer and console games which users can play or order. The game portal is operated by Berlin-based www.Games.de GmbH, whose team will support the game developers’ efforts to attract new users, and also market games throughout Europe and in the regional German, Austrian and Swiss market.
Michael Reul, co-founder and Senior Partner at iVentureCapital, comments on the new investment: “It is not only by virtue of its name that Games.de is an obvious choice for players of online, computer, mobile and console games. Since its relaunch earlier this week the portal now presents users with news and tests on more than 3,200 games which can be ordered or played directly through Games.de. With this game portal, we are expanding our portfolio with a platform which will enable game developers to reach a massive audience and which offers targeted campaigns to acquire new users.”
In the coming months, Games.de will focus on extending its reach, beginning with the German-speaking countries and subsequently expanding into other European core markets. Marcus Seidel, Managing Partner of Berlin-based www.Games.de GmbH, explains the expansion strategy: “We have excellent contacts and years of experience in the games industry and have assembled a professional team for Games.de that is drawn together from the various disciplines of online marketing. We have put the necessary infrastructure in place to offer game developers an optimal gateway for market entry and Europe-wide traffic generation.”
Users can register on the games portal using this link: http://games.de/user/anmeldung.
iVentureCapital is appearing at gamescom in Cologne at the joint gamecity:Hamburg booth in Hall 4.2, M 030. Appointments can be scheduled by contacting info@iVentureCapital.com.